Insight
US Zitro CEO Interview Sebastian Salat
Land-based is and has been the core business for Zitro, however we have been very aware for a long time that online is and will be more and more important as time goes by. For this reason, we have a specific business unit called Zitro Interactive with a team of highly qualified experts that are exclusively dedicated to support the online and social market.
In fact, two of the four pillars mentioned earlier are based on Online and Social, which gives you an idea as to how important this is for us. Just recently Zitro Interactive has obtained a concession from the MGA for a license in Malta, allowing us to grow even further in the real money wagering segment.
Zitro is additionally launching the Zitro Partnership Program, could you describe this new initiative and its appeal to operators and players?
Zitro Partnership Program (ZPP) is a package of products and services which includes the promotional systems BIG TIME, expert advice in the design, programming and management of promotions, along with advertising at the point of sale and use of digital media. We have started this only couple of months ago and already more than 60 casinos have already subscribed to it.
Te performance in all these sites has already significantly increased, so we expect this number to grow even further. BIG TIME enables the operator to pay prizes on a specific day and time, which allows them to create attractive and efficient promotions on site. Tese on site promotions combined with online
and social efforts are included in the program, helping operators to increase the numbers of visitors to their casinos and gaming halls and retain players.
Te players on the other side, find it highly attractive as they can search for specific promotions in the casinos within their reach. In addition, the fact that the player knows beforehand how many prizes will be paid and of which size, is critical information for them that makes them change their playing behavior.
Zitro has been especially strong in Latin American gaming markets to date - does the transformation plan include a wider geographical remit to create a global infrastructure?
Zitro is already present in Europe, Latin America, North America and Asia, so we are covering already a big part of the globe. As we develop new products and enter into new product and market segments, we will be looking at targeting additional markets to consolidate the growth.
What timescales have you given yourselves to transform the business as you’ve outlined?
We have already completed the first steps in our transformation with the launch of new products and services, with the relevant changes we have made in our organization, and with the addition of talented individuals to our team. Next year the progress made is going to be more and more noticeable, and by the end of the year the market will see a totally redefined Zitro.
Zitro's New Start is based on four strategic foundations: new product lines, new business models, greater visibility of Zitro content in online casinos and a wider range of services and entertainment via the social networks.
NEWSWIRE / INTERACTIVE /
247.COM P35
Zitro Partnership Program (ZPP) is a package of
products and services which includes the promotional
systems BIG TIME, expert advise in the design, programming and management of the promotions, along with
advertising at the point of sale and use of digital
media. We have started this only couple of months ago and already more than 60 casinos have already subscribed to it.
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