Review G2E LAS VEGAS 2016 Cammegh performs
on the Las Vegas Strip Cammegh, makers of the world’s finest roulette wheels, enjoyed its best ever G2E exhibition during September’s spectacular event in Las Vegas
Cammegh’s presence at the show was the continuation of a journey set in motion six years ago, at which time the UK-based company took a calculated gamble to acquire a supplier’s license for the Nevada market. In the intervening years Cammegh has steadily and consistently increased its marketshare with the placement of roulette wheels and displays with blue-ribbon gaming establishments on the Las Vegas Strip, including: Te Venetian, Palazzo, MGM Grand, Aria, Bellagio, New York, New York, Monte Carlo and the Cosmopolitan.
“Walking the Strip you’ll see some of the most experienced, knowledgeable operators in the business endorsing Cammegh as their supplier of choice for roulette wheels and displays,” enthused Andrew Cammegh at G2E. “We’ve seen a flow of visitors to our stand all fully appreciative of the difference Cammegh products are contributing to the amazing casino environment in Las Vegas.”
Te impact of Cammegh’s footprint in Vegas effervesced into brand new territories for the company at the show. Visitors from Central and South America, unfamiliar with the brand and quality of products, took inspiration from the Strip and came to the stand enthused by what has become Cammegh’s giant ‘virtual’ showroom on the exhibition’s doorstep. Enquiries streamed in from new territories at G2E, confirming the show’s status as a truly international event. “G2E is a great draw, not just from the US and Americas, but customers from Australia, South Africa and Europe came to establish and cement new and existing relationships with us at the show,” said Mr. Cammegh. “We saw so many potential customers come to the stand because they recognised the brand and then stay because of our fabulous range of products.”
Cammegh’s new Halo Wheel with illuminated ball-track took center stage on the exhibit floor alongside the new ‘crystal-clear’ Billboard displays. Cammegh had specially created a Union Jack wheel as a fun talking point for the exhibition (taking several orders too) and enjoyed remarkable interest in the company’s innovative roulette sidebet, Spread Bet Roulette. A product not on display at G2E, but on the floor of the adjacent Venetian casino was a hot topic of conversation at G2E; a triple zero roulette wheel. Te wheel allows the Venetian to offer its lowest minimum of $10 on the casino floor, providing a solution in an environment that might otherwise be outside a player’s budget - though it was certainly a controversial topic for
P80 NEWSWIRE / INTERACTIVE /
247.COM Andrew Cammegh with the Halo Wheel at G2E Vegas
European visitors. “I doubt we’ll be seeing the roll-out of a triple-zero wheel in every market,” said Mr. Cammegh. “However, at a particular price point for a certain demographic, players can enjoy a wonderful roulette experience at the Venetian, both in terms of dealing and world- class equipment.”
Orders at the show flowed in from Europe, Las Vegas, Manila, Australia and Norwegian Cruises Lines, who have chosen Cammegh wheels to outfit its fleet of cruise ships. In the UK, Cammegh is currently outfitting Global Gaming Ventures’ soon-to-open casino in Leeds,
supplying both wheels and displays. In the Philippines, Cammegh is supplying 22 themed wheels for Okada Manila, the third integrated resort to complete the Entertainment City in Parañaque, while in Australia, Cammegh is working with Te Star in Sydney to replace signage across the floor and with Crown Casino Melbourne to launch a trial of Spread Bet Roulette. During the show Cammegh met with Holland Casinos, having won its tender in the summer to supply 90 roulette wheels and displays to the Dutch casino operator, an undeniable endorsement of the market-leading quality of Cammegh’s product range.
Italian chair specialist MGR opens in Las Vegas
Italian chair specialist MGR Casino Chairs was at G2E having set up an office in Las Vegas to serve the US
With more than 15 years of experience in the casino market, the company has become a European leader in seating furniture with customers including IGT, Novomatic, Interblock and a who’s who of casinos stretching from Italy across Europe including France, Germany and Greece.
Guido Rizzo, Global Sales Manager, said: "From January we set up our US branch in Las Vegas and want to go deep into this great and fascinating market with an all-American team. We have opened our warehouse and showroom and have the right people in place to deliver. We have also opened an office in Mexico City to better follow the LatAm market. Our view is that casinos must appeal to all five senses when crafting the ideal gaming experience. A high priority for every casino is to provide an exceptional experience for their guests. Our
Giovanni and Guido Rizzo
seating makes patrons want to stay and play, increasing their time on the casino floor and encouraging repeat visits."
Te company has developed a novel sliding slot chair where the player determines the position from the machine and includes a unique memory foam that it likens to ‘sitting on a cloud.’
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