Interactive MOBILE GAMING - NATIVE APPS
No other company in the gaming industry has achieved what we have done. Our new app is truly an industry first and will remain industry leading
We want users to enjoy using the app and keep returning to it and optimisation across all devices has played a large part in the success of the application.
Could you describe the process behind the inclusion of the new native lobby and how important it is to player and operator?
Including the new native lobby was part of our device optimisation strategy, whereby players expect a certain look and feel depending on the device they are using and we wanted to replicate this in our application. Te development of the app was fully customer centric and this is exemplified by the quality, reliability and increased functionality of the new lobby and the app as a whole.
Te benefits are extensive. Our new app is incredibly important to both the player and the operator as it meets the need for instant gameplay with vastly increased loading speeds up to three times faster than HTML5 equivalents, device-centric layout and improved image quality, allowing players to navigate with ease.
The new App features significantly improved image quality – how big a factor is this in the player experience?
Players want to access their favourite casino games with as little effort required as possible. Te significantly improved image quality is a key component in ensuring that the player is not only presented with stunning picture quality, but is also able to efficiently navigate within the app. Tis is essential for a great player experience and ensures players do not get frustrated and continue to play and move between games.
What are the key sticky native play new features that bet365 has added to its native App?
We are always looking for ways to keep players engaged, entertained and playing for longer. As a
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result, we added a number of new features to keep players coming back and using the app.
One of the most significant enhancements is the improved speed and performance. Players can now easily download and play their favourite games in seconds, with loading speeds now three times faster, offering players instant access to the most immersive mobile gaming experience in the industry. Tis is a critical feature as it ensures that players do not lose interest waiting for the games to load and presents them with a comfortable and flawless user experience. If a player was to play the same game 100 times in our native app, compared to 100 times in HTML5 equivalent, the player would save around fifty minutes of loading time. Tis is a phenomenal improvement.
The App launched mid-September – what’s been the feedback from bet365 and from their players?
Since initial launch, feedback from both bet365 and their players has been incredibly positive.
Hundreds of players have reviewed the app, which has achieved a five-star rating since its introduction. Tis is fantastic recognition of all the hard work that went into developing, designing and fine-tuning the intricate frame- work and wealth of unique features.
We view our licensees as our partners rather than just clients and it is these strong relationships that ensure the seamless delivery of the app, while this has also resulted in
phenomenal feedback. We want to keep progressing with the app and will continue to work closely with bet365 to add further enhancements as our offering and as technology evolves.
Is future development going to concentrate on native solutions as it appears a huge percentage of mobile play is focused ‘in-App’?
No other company in the gaming industry has achieved what we have done. Our new app is truly an industry first and will remain industry leading as time goes by as we continue to further add to and enhance the features on offer.
Mobile continues to be a core component of Playtech’s growth strategy and is in line with our Omni-channel Playtech ONE solution. We have significantly strengthened our mobile development resources to more than 400 mobile developers. We foresee a large number of our licensees requesting native solutions in the coming years and are fully prepared with the facilities in place to cater to such demand.
Is Playtech going to be launching a native App solution with all your current partners?
Our roadmap is extensive and we are currently in discussions with a number of our top-tier licensees regarding launching their own native app solutions. Everyone wants the app and there are plans in motion and we are certain a large percentage of our licensees will be adopting their own branded versions in the future.
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