Merkur Gaming’s innovative products and content.
"Te reorganisation that has been conducted throughout Merkur Gaming over the past few months goes far beyond the point of contact with the customers and can be seen in the behaviour and actions of the company", said Athanasios "Sakis" lsaakidis, who took on a central strategic role in this transformation. "We want to make use of the constant change in the markets to achieve a competitive advantage by actively converting the huge potential of that change into tangible company results. Tis is the only way in which we will be able to implement new business models and offer our customers an even more personal and engaging experience."
As one clear example, the current "Typisch deutsch" ["Typically German"] product advertising campaign is the result of the restructuring and can already be seen in a large number of industry magazines. As part of this campaign, Merkur Gaming makes clever use of clichés and typical German values. Te origin and positive quality image of German products are emphasised at the heart of the campaign with the aim of creating a contextual and emotional link to the Merkur Gaming brand and to firmly anchor the slogan in the minds of the customers.
A TEAM FOR ALL THE AMERICAS One year on from G2E 2015 in Las Vegas, a year
during which Merkur Gaming Americas has achieved success on many fronts; most visibly and most effectively in the bringing closer together of its subsidiary companies across the region into a fully cohesive and focused team dedicated to excellence in gaming.
Tat process began at G2E 2015 with the appointment of Charles Hiten as Chief Executive of Merkur Gaming Americas. His philosophy and direction, with the endorsement and
In May 2016 the inaugural Juegos Miami event saw the Merkur Gaming team record an industry milestone with a strong presence and an exceptional product presentation. Around that same time the already well-established Merkur Gaming Mexico became a wholly owned subsidiary of the Gauselmann Group and following another hugely successful exhibition showing for Merkur Gaming, the Peru Gaming Show in June 2016, industry veteran Ronnie Ferreira was appointed as General Manager along with Teresa Garduno, another notable gaming professional who brought her skills developed through a long gaming history in the electronic bingo sector, coming on board as Sales Manager.
David Orrick
backing of the Board of the Gauselmann Group, was to bring the Merkur Gaming companies in Peru, Colombia and Mexico into closer cooperation with each other under a clear ‘Stronger Together’ ethos.
‘Stronger Together’ was quickly apparent on three fronts, the 3Ps, representing ‘people, products and places’. One of the first results of this process was the promotion of Tomas Mieles to expand his post as General Manager of Merkur Gaming Peru S.A.C. to the newly created position of Sales Director, Latin America. Tat was followed by significant changes in Colombia and Mexico, focusing on the 3Ps, with Peru, Colombia and Mexico cooperating and coordinating closely as a regional team to combine their market specific skills more than ever before to deliver exceptional customer service and bring new and exciting products, such as the instantly successful Avantgarde SLT slant top, into the Latin American market.
Shortly thereafter a further industry veteran, Juan Guillermo Diaz, joined the Merkur Gaming Americas team as General Manager of Merkur Gaming Colombia (based in Bogota and with a satellite office in Medellin) just as the all-new Merkurstar was being readied for its rollout across Latin America. 3Ps – people, products and places, coming together to provide service excellence and exceptional player experiences.
Tose are but some of the highlights of a definitive year in the progress of Merkur Gaming Americas. Now the global Merkur team is coming together in Las Vegas and G2E once again; stronger together and with a very real momentum that continues to build.
Te establishment of Merkur Gaming’s dedicated games development studio, Sunshine Games, in Las Vegas, a brand new two level booth at G2E that will host the premiere of the unique Evostar cabinet alongside the very impressive Avantgarde Trio, plus the strongest global Merkur Gaming team ever assembled, all point clearly to a continuing success story that is being written on the firm foundation of the family-owned Gauselmann Group’s corporate history of innovation and tradition resulting in excellence in gaming.
NEWSWIRE / INTERACTIVE /
247.COM P79
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