umbrella. It is important we maintain and continue as a diversified gaming supplier. Strengthening our sports betting proposition was always part of the company’s vision, and OpenBet offered the most compelling solution. Te group’s combined client base is also broadened with the addition of a number of the world’s largest and UK-facing operators. Tis combination gives us greater scale, which is critical for investing in our products to better serve the highly fragmented and regulated global market. We continue to progress our thinking on how we will operate the two companies and updates will be released to the market when available. We are committed to continuing to provide our customers with world leading products and services as a group.
OpenBet has always offered an open ecosystem - is this something that will change under NYX ownership?
Jeremy Tompson-Hill: Offering our customers an open ecosystem has been an important part of the OpenBet DNA since inception, and it is also an important part of the NYX strategy. It was one of the reasons that being part of the NYX group was so attractive: we are both committed to the same strategy for growth. Te open ecosystem is what has allowed us to drive omni-channel innovation, and it is a primary reason why operators pick us over the
Offering our customers an open ecosystem has been an
important part of the OpenBet DNA since inception, and it is also an important part of the
NYX strategy. It was one of the reasons that being part of the NYX group was so attractive:
we are both committed to the same strategy for growth.
competition. Te trend in recent years has been for operators to ask for greater control over their sportsbook, and we wouldn’t survive if we tried to deny them this.
Will we see integration of systems and technologies? In what areas do you see this taking place with the most impact for your customers and what timescales for delivery are we looking at?
Matt Davey: It is still early days in the process, but there will certainly be some integration of systems and technologies. To take casino content as an example, it is an area where NYX
and OpenBet both have offerings, so there is an opportunity to merge that content and offer a stronger portfolio as a result. Within this process, we will see some of the duplicated underlying technology brought together. We already have work streams focused on this area, and we will continue to make progress in the coming months.
How are the market strengths of both companies to be leveraged in the future beyond the current strengths of both businesses? How does the combination become greater than the sum of its parts?
Matt Davey: Once again this returns to the question of product. We now offer a larger portfolio of products that will be of appeal to operators across the board. One interesting opportunity we have as a result of the very different client bases of NYX and OpenBet is while OpenBet has successfully focused on Tier One operators, we now have a product spanning sports and casino that can also be targeted at the second tier. NYX has more than 200 customers, many of which are highly interested in a strong sports betting product but perhaps were not suited to the bespoke sportsbook OpenBet has previously focused on. Equally, OpenBet’s strong relationship with Tier One operators presents new opportunities for our combined casino product.
NEWSWIRE / INTERACTIVE /
247.COM P101
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