Interactive MOBILE GAMING - NATIVE APPS
All the benefits of ‘going native’
Playtech’s new native App offers the same flawless gaming experience across any channel delivering instant gameplay and improved speed across all iOS and Android devices
Bryan Hurwitz, Mobile Product Manager, Playtech
Mobile specialist Bryan Hurwitz joined Playtech in mid-2015 following stints at Bonza Gaming, Gamesys and Mfuse. Today, he continues to play a central role in Playtech’s native mobile strategy, delivering the industry’s first native casino mobile application.
With bet365 we knew that our new native app was going to replace the operator’s existing casino app so we had to make certain that we possessed all of the necessary assets before transferring them to our application. We also needed to add our extensive portfolio of more than 100 native games and add a number of enhanced features.
P108 NEWSWIRE / INTERACTIVE /
247.COM
Following the announcement that Playtech launched its first native App with bet365 in September, G3 spoke to Bryan Hurwitz, Playtech’s Mobile Product Manager, about the importance of this release and what it means for players
In September, bet365 became the first operator to launch Playtech’s new native mobile casino App. How much input did bet365 have in the development of the native App?
We created our new native app from scratch, starting with an initial design concept that, over time, materialised into an intuitive, customer- centric application. From start to finish we worked alongside bet365, to uncover all the required app features and specifications, initially designing the framework and building from there.
Our expert mobile development team in Kiev were tasked with the intricate design work while our UK team liaised with the licensee in ensuring that all the core components of the app were accounted for.
From there, bet365 has played a vital role in communicating any further features and amendments to ensure the app delivers a seamless customer experience and one that makes the customer feel comfortable when using the app.
How customisable is the App in relationship to specific operator preferences?
We haven’t built a one-size-fits-all application and although it is not fully bespoke, it contains certain fixed features, including a back-end framework.
Te branding, content and layouts are all fully customisable, which suits the purpose of our other valued operators adopting the app in the future and customising it to their own specifications.
With bet365 we ensured new features and updates can be added as and when required. For instance, loading new content, promotions and colour schemes is seamless and requires minimal downtime.
What was the checklist of new features that you wanted to include in the new native App?
With bet365 we knew that our new native app was going to replace the operator’s existing casino app so we had to make certain that we
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116