Interactive NYX GAMING AND OPENBET
NYX has been very active acquiring companies in a relatively short space of time (six at the last count). The acquisition of OpenBet was described in the deal announcement as ‘completing NYX’s product line-up.’ How does OpenBet fit into NYX’s customer product offering and is the NYX line-up actually complete?
Matt Davey:OpenBet essentially serves as the group’s sports betting division, although it is also in a position to make strong contributions across other areas. In terms of whether it completes the NYX line-up, it certainly fills a need we had been looking to fill for some time. Te speed that this industry moves at is astonishing and we are always looking to strengthen our product offering and adapt to the requirements of our customers. Tere are a number of exciting new technologies developing at the moment that could open up new opportunities and verticals within the space, and that is something we are always monitoring.
The investment from William Hill includes a 10- year commercial agreement to further develop William Hill’s existing sports betting, gaming and retail platforms and to develop a new platform over the next three years. How do you serve your
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shareholders’ interests and at the same time innovate for the whole customer base?
Jeremy Tompson Hill: Te William Hill agreement is a fantastic opportunity, but it is important to remember that the OpenBet platform has been in a constant state of evolution. Our platform always adapts to our customers’ needs and evolves to become stronger. We have also developed an expertise in modernising and improving the platform while continuing to service customers on a day-to- day basis. We are not re-engineering something new from scratch, but rather taking a modular approach to create something stronger. Tis investment simply guarantees that we ensure the OpenBet platform continues to develop and become stronger.
What can you reveal now about that new platform? How fundamentally different will it be to the current platform and what will the benefits be not only to operators, but to players too? What’s on your wish list?
Matt Davey: We can’t give away anything at this stage other than to say it will be a major innovation that will enable operators to interact
with their players in new and exciting ways. Omni-channel will be a focus and we will look to build upon some of the new products we have launched recently in this area, including OpenBet’s in-venue companion application. From the operators’ perspective, there will also be a strong emphasis on data analysis and finding new ways that allow seamless promotions across the entirety of the product set. Tis is critical when operating such a large platform, and we are in advanced talks with our partners to find the best way to advance this field of thinking. It is an exciting project to launch our future as one company.
We are not re-engineering
something new from scratch, but rather taking a modular
approach to create something stronger. This investment
ensures the OpenBet platform continues to develop and become stronger.
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