Insight
US Zitro CEO Interview Sebastian Salat
Zitro reveals reinvention plan to become ‘complete provider’
At the G2E show in Las Vegas, Spain-based Zitro took its first steps along a path that will transform the specialist in video bingo gaming, into a fully fledged provider of products that will span the complete gaming spectrum. G3 spoke to new CEO, Sebastian Salat, about the journey and the destination
Zitro is a business undergoing a transformation - what has led to Zitro redefining itself?
Sebastian Salat CEO, Zitro
The four pillars on which Zitro’s new proposal is based involve the development of new traditional product lines, above and beyond video bingo, the offer of new business models, the greater presence of Zitro content in online casinos, and an increased offer of Zitro entertainment on the social networks.
P34 NEWSWIRE / INTERACTIVE /
247.COM
Te transformation you mention started in spring of this year and we call it “the new beginning” of Zitro. Until now, Zitro has been dominant in the Video Bingo market, however, the company is now ready to expand into other product markets and segments to be a leading competitor, not only in the Bingo market, but in the whole of the gaming industry.
Zitro President, Johnny Ortiz, has said that the business in future will be built on four pillars, above and beyond video bingo. What are these four pillars?
Te four pillars on which Zitro’s new proposal is based involve the development of new traditional product lines, above and beyond video bingo, the offer of new business models, the greater presence of Zitro content in online casinos, and an increased offer of Zitro entertainment across social networks.
What makes Zitro suitable for such a diversification of its core business model?
We have strong leadership, an amazing talent pool, incredible technology, the ability to generate financial resources, passion and determination. We believe we
have all we need to transform Zitro into one of the leading gaming companies of the world.
Zitro is launching a new line of Pick & Win multi-game machines - why launch first with a multi-game product and what’s different/special about Pick & Win?
Tis is our first video slot product, so we have decided to go with a multigame as we wanted to start with what we call a “Bread and Butter” product. With a multigame we can already start commercialising the slot product while developing new games. We are currently testing this product and for now the acceptance is much higher than we had expected.
Pick & Win is a regular Multigame with five themes and standalone progressives which we have kept purposely simple. It has the unique touch of the Zitro design team, which differentiates it from other Multigames in the market. Te players will be amazed by the superior quality of sound and images and be reminded of Zitro’s Bingo machines when playing.
New distribution channels form a large part of the transformation strategy, but how big a portion is dedicated to online, mobile and social, as opposed to traditional land-based gaming, and why?
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