Interactive DIGITAL MESSAGING ENGAGEMENT & LOYALTY
SATISFACTION When do habits get broken? When players
become disappointed by the experience delivered by the platform they engage with. Driving satisfaction requires ensuring players learn your betting platform’s key usefulness, value, and features from the very start of the player relationship through a smart progressive onboarding strategy: Progressive onboarding interactively delivers information on instructions, offers, and benefits to the user as he or she actually uses the app or site.
Progressive onboarding requires a messaging- savvy strategy; to allow your users to learn by doing, you need to contact them over time, as they continually open and utilise your site or app. To engage in progressive onboarding in the most engaging and non-obtrusive way – and compel them to engage with you even when they’re not on your platform – no approach is more applicable than web push: With mobile or desktop web push messaging, betting operators can send messages to opted-in users as notifications in the desktop or mobile web, rather than just inside their site or app…
essentially creating the ability to onboard users when users are not technically “aboard” the betting platform.
VALUE Customisation, personalisation, and
individualisation are among the most important marketing concepts of 2016, and for good reason. Across every industry, consumers increasingly expect offers and promotions targeted directly to their unique preferences, interests, and buying behaviors. Many marketers in the wagering space are already responding to the trends by deploying personalised offers based on players’ past activity. But those offers can only be successful in driving revenue if customers see and engage with them; and that requires a messaging strategy that’s mindful of the individual players’ preferred channel.
Acquiring data to improve personalisation is also a cyclical process: the more consumers engage, the more intel you can cultivate and the more customised offers you can send. Driving value for consumers requires reaching them
With mobile or desktop web push messaging, betting
operators can send messages to opted-in users as
notifications in the desktop or mobile web, rather than just inside their site or app…
essentially creating the ability to onboard users when users
are not technically “aboard” the betting platform.
where they live. Te right vendor partner can enable iGaming companies to reach 100 per cent of their customer base by deciding in real time which messaging avenue the recipient is most likely to engage with – helping betting companies drive engagement by meeting all three tiers of personalisation: right channel, right content, right time.
NEWSWIRE / INTERACTIVE /
247.COM P107
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