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October, 2016


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WORLD Electronics and Yamaha: Performance and Service Make the Difference


Continued from page 20


monthly PM on the entire line.” Even then, a lack of unnecessary complexity


simplifies matters. “Another key reason is that the machine is very easy to work with, which simpli- fies changeover as well as maintenance,” Peffel says. “Everything inside the machine is labeled and well laid out. I like the fact that I can address anything on the machine with either a screwdriver or a set of Allen wrenches.”


Support and Communication It is sometimes said that when buying produc-


tion technology, customers should also realize that what they are buying extends beyond the machine to the whole company, a partnership team of engineer- ing, service, and support profession- als. Fitzsimmons says that this factor is what made Yamaha an easy choice. “Support and communication have been key reasons why we choose Yamaha,” he says. “With our previous vendor, this was a serious issue. Now we make a call and all our issues are addressed immediately.” Yamaha equipment is repre-


sented by Trans-Tec America, which supports all Yamaha SMT products in the U.S., Canada and Mexico. The company is one of the longest-stand- ing global partners for integrated modular assembly lines worldwide. The company provides world-class engineering services and has a team of technical support experts avail- able around-the-clock.


Feeders lined up to handle the full high-mix range of SMT builds at WORLD electronics.


Page 23


“The new feeders have specifically addressed and de- creased the frequency of mis-picks, a problem that at last has been all but eliminated.” Fitzsimmons emphasizes, “Here at WORLD


electronics, we’ve had a long and outstanding rela- tionship with Yamaha and Trans-Tec. We have grown together and we are very happy with the path that we are on and the support that we receive. Our future looks bright in partnership with Yamaha and Trans-Tec.” Contact: WORLD electronics, 3000 Kutztown


Road, Reading PA 19605 % 610-939-9800 E-mail: elevator_sales@world-electronics.com Web: www.world-electronics.com and Yamaha Mo- tor IM America, Inc., 1270 Chastain Road, Kenne- saw, GA 30144 % 770-420-5825 E-mail: info-yima@yamaha-motor.com Web: www.yamaha-motor-im.com r


Yamaha Z:LEX YSM20 surface-mount machine.


“We’ve had consistent support


from Trans-Tec and Yamaha,” Fitzsimmons continues. “For exam- ple, we had a piece of older equip- ment fail suddenly. Trans-Tec and Yamaha were able to expedite the delivery of a new machine, install it and have us up and running again quickly. This kind of service and re- sponse is the primary reason why we buy Yamaha.” Fitzsimmons and Peffel stress


that the capabilities and performance of the machines, as well as their ex- cellent technology have reinforced the decision to choose Yamaha. “From the design point of view, there is solid engineering and intelligence built in- to the machine,” says Fitzsimmons. Peffel adds, “I have been around high-end sports cars such as Lam- borghinis and Ferraris and those cars are not even built to the same quality as Yamaha builds into their mounter machines. I believe this to be an accu- rate assessment: Yamaha’s build quality is superior.” Peffel adds that overall, the new


equipment from Yamaha is far superi- or in performance when compared to competitive systems, and innovative features have in fact improved their manufacturing performance. He points to the new feeder design, saying that it has had a major positive im- pact, especially in defect reduction.


See at The ASSEMBLY Show, Booth 1911


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