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www.us-tech.com
October, 2016
Asteelflash Drives Technology for Automated Vehicles
Albert C. Yanez, President, Asteelflash USA
specialists, and others in the industry are recog- nizing the more prominent role that technology will play in the global automotive supplier market. Multi-sector statistics provider Statista estimates that the market is worth approximately $620 bil- lion worldwide. Vehicle manufacturers from Ger- many to Japan and the U.S. are adapting to new trends that affect not only technology, but also af- fect demands for convenience and comfort. Consumers seek cutting-edge and
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convenient vehicles. Some buyers relish electric cars for their promise of a greener and more breathable environment. The Internet of Things (IoT) is already playing a significant role in daily tasks, such as automatically parking the car or gather- ing and analyzing component and system information. Vehicle autopilot — the idea that a smart car can drive itself with or without passengers — is rapidly gaining momentum. The U.S. auto industry’s chief regulator, the National Highway Traffic Safety Administration,
The rapid expansion of electronics in the automotive industry presents an enormous opportunity for contract manufacturers.
has been publishing reports on the role that tech- nology will play in the vehicles of tomorrow. Areas including crash avoidance, biomechanics and trau- ma, automotive cybersecurity, and overall vehicle safety have been examined. Other regulators in
o longer an Orwellian tale of science fiction, automated driving is quickly becoming a re- ality. Regulators, manufacturers, safety
Germany, Japan and Canada have been working in these areas as well, urging car manufacturers to focus attention on electronics throughout the in- dustry’s value chain.
EMS Plays a Key Role EMS companies provide a wide range of serv-
ices, including the manufacture, test, distribution, and repair of electronic components. These busi- ness play a critical role in the production of a car, as well as in processes such as maintenance, serv- ice and upgrades. EMS companies also create
According to Deloitte, EMS providers will
provide the know-how and the components for power control, safety control, communications, en- tertainment systems, and the vehicle’s other nec- essary basic electronics.
No Small Task EMS companies must gear up for quality and
expertise in areas as diverse as advanced driver assistance systems (ADAS), telematics, gasoline direct injection, tire pressure monitoring, commu- nication and entertainment systems, steering con- trol, and other power control applica- tions. Proficiency in electronics is also necessary in wiring harnesses, gearbox control, suspension control, passive safety control, dashboard and instru- ment systems, anti-lock braking and electronic stability programs. Given the breadth and depth of
Asteelflash’s facility in Bad Hersfeld, Germany, one of 18 worldwide manufacturing locations.
parts and offer expertise to original equipment manufacturers (OEMs). The rapid expansion of electronics in the automotive industry presents an enormous opportunity for contract manufacturers. At a time when the Internet and technology
have become necessary in every aspect of vehicular manufacturing, quality electronics and technical expertise is in even more demand. A recent report by Deloitte Automotive Practice sheds some light on the increased technological needs of a connect- ed vehicle. A connected vehicle will be programma- ble, trackable from portable devices, and will be capable of being scheduled to perform certain tasks, among other things.
areas where EMS capabilities are nec- essary, providers must constantly pol-
ish their tools, expertise and compo- nents. Industry executives see these
trends as good for business, but also as a public re- lations opportunity to guide the public towards an overall society that is more conscious of — and more demanding of —safety, convenience and com- fort in vehicles. According to the Wall Street Journal, the
high demand for electronic manufacturing services is attracting not only the attention of traditional EMS providers, but also IT companies and soft- ware providers along with car manufacturers. In an ever-competitive automotive industry
that has seen the recent entrance of IT powerhous- es like Google and Apple, pure-player electronic
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