Reports DENMARK In April 2009 the
Danish government (Liberal and
Conservative party), the Social
Democrats,Danish People’s Party, Socialist People’s
TURNOVERINTHEDANISHGAMBLINGMARKETIN2008(
SKAT.DK) CATEGORY
DEPOSITS(DKKmillions)
DanskeSpil BETTING Tipping Odds
Horses/greyhoundracing
LOTTERIES LotteryGames Joker Keno
Scratchcard Bingo
Othergames TOTAL
OTHERDANISHPROVIDERS Lottery
Agricultural lotteries
Humanitariansweepstakes Bingo
Slotmachines Casino
TOTAL
FOREIGNGAMEPROVIDERS BookmakerSpil
Onlinecasinogames/poker TOTAL TOTALOVERALLGAMINGMARKET
Party, Liberal Party and Liberal Alliance put forth a draft legislation to
GROSSGAMINGREVENUE
partially liberalise andmodernise the Danish gaming market.
165
2,225 610
3,870 530 185 905 130 125
8,745
655 175 405 420
12,425* n/a
14,080
2,100 n/a
2,100 24,925 85
620 160
2,130 295 75
425 45 40
3,875
220 65
245 190
2,235* 425
3,380
180 350 430
7,685 *ApproxSKK2,200mindepositsandDKK395inGGRis fromDanskAutomatSpil.
To take advantage of this situation and in anticipation of new market legislation
JPMhas developed a newrange of
products specifically for theDanish market. A new
company called JPM Spil has been set up and is headed by Vagn Buchwald, formerly of
CompuGamewho has 20 years experience
and knowledge of the market.
The two products are Jungle Fever and Chinatown alongside a Top Box development. Both are reel based games and Jungle Fever was due to be launched last month (April) whilst the follow on game Chinatown will be launched in the coming months. The company says it will also support the market with conversion kits for both these games.
JPM’s Simon McCarthy said: “It is a good opportunity for us to get involved in at this stage. We have invested in the here and now and this will generate some reasonable sales volumes, whilst at the same time we can be recognised as a successful brand for the future when the market requirements changes.”
NEWLEGISLATION Meanwhile all eyes have been focused on the Danish market recently due to the proposed new legislative changes announced at the beginning of this year.
Danske Spil has enjoyed a virtual monopoly of the Danish gaming sector for the last 60 years despite a number of disagreements with the European Commission. The monopoly situation has been well documented over the years and back in 2003 Danske Spil’s control of the market started to come under particular threat.
As online gaming began to take shape around the world in the early part of the last decade, Danske Spil was one of the first state operators to offer lottery and sports betting games online.
This prohibited outside companies from freely competing in the Danish gaming market and thus for the last decade Denmark has been in a battle against the EU over free trade agreement violations.
At the moment foreign gambling providers are prohibited from directly or indirectly targeting Danish players through marketing methods which includes internet gaming.
The Danes have for years skirted around the monopoly situation and it is estimated that the Danes spend DKK350m at foreign online casino sites whilst there are said to be around 5,000 compulsive gamblers in Denmark.
The
Danskespil.dk site sees around 800,000 users per month and each year transactions total DKK25m. By the end of 2008 some 410,000 gamblers had an account on this particular website.
In May last year Ladbrokes launched a campaign under the slogan ‘Danish Games-British Odds’ and Danske Spil brought an action against Ladbrokes for
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92