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Reports DENMARK In April 2009 the


Danish government (Liberal and


Conservative party), the Social


Democrats,Danish People’s Party, Socialist People’s


TURNOVERINTHEDANISHGAMBLINGMARKETIN2008(SKAT.DK) CATEGORY


DEPOSITS(DKKmillions)


DanskeSpil BETTING Tipping Odds


Horses/greyhoundracing


LOTTERIES LotteryGames Joker Keno


Scratchcard Bingo


Othergames TOTAL


OTHERDANISHPROVIDERS Lottery


Agricultural lotteries


Humanitariansweepstakes Bingo


Slotmachines Casino


TOTAL


FOREIGNGAMEPROVIDERS BookmakerSpil


Onlinecasinogames/poker TOTAL TOTALOVERALLGAMINGMARKET


Party, Liberal Party and Liberal Alliance put forth a draft legislation to


GROSSGAMINGREVENUE


partially liberalise andmodernise the Danish gaming market.


165


2,225 610


3,870 530 185 905 130 125


8,745


655 175 405 420


12,425* n/a


14,080


2,100 n/a


2,100 24,925 85


620 160


2,130 295 75


425 45 40


3,875


220 65


245 190


2,235* 425


3,380


180 350 430


7,685 *ApproxSKK2,200mindepositsandDKK395inGGRis fromDanskAutomatSpil.


To take advantage of this situation and in anticipation of new market legislation


JPMhas developed a newrange of


products specifically for theDanish market. A new


company called JPM Spil has been set up and is headed by Vagn Buchwald, formerly of


CompuGamewho has 20 years experience


and knowledge of the market.


The two products are Jungle Fever and Chinatown alongside a Top Box development. Both are reel based games and Jungle Fever was due to be launched last month (April) whilst the follow on game Chinatown will be launched in the coming months. The company says it will also support the market with conversion kits for both these games.


JPM’s Simon McCarthy said: “It is a good opportunity for us to get involved in at this stage. We have invested in the here and now and this will generate some reasonable sales volumes, whilst at the same time we can be recognised as a successful brand for the future when the market requirements changes.”


NEWLEGISLATION Meanwhile all eyes have been focused on the Danish market recently due to the proposed new legislative changes announced at the beginning of this year.


Danske Spil has enjoyed a virtual monopoly of the Danish gaming sector for the last 60 years despite a number of disagreements with the European Commission. The monopoly situation has been well documented over the years and back in 2003 Danske Spil’s control of the market started to come under particular threat.


As online gaming began to take shape around the world in the early part of the last decade, Danske Spil was one of the first state operators to offer lottery and sports betting games online.


This prohibited outside companies from freely competing in the Danish gaming market and thus for the last decade Denmark has been in a battle against the EU over free trade agreement violations.


At the moment foreign gambling providers are prohibited from directly or indirectly targeting Danish players through marketing methods which includes internet gaming.


The Danes have for years skirted around the monopoly situation and it is estimated that the Danes spend DKK350m at foreign online casino sites whilst there are said to be around 5,000 compulsive gamblers in Denmark.


The Danskespil.dk site sees around 800,000 users per month and each year transactions total DKK25m. By the end of 2008 some 410,000 gamblers had an account on this particular website.


In May last year Ladbrokes launched a campaign under the slogan ‘Danish Games-British Odds’ and Danske Spil brought an action against Ladbrokes for


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