BALLY TECHNOLOGIES Insight
Russia with Aristocrat Technologies. While at Aristocrat, he consistently outperformed targets by three-digit percentages and generated business opportunities in new territories within Europe, the Middle East, and Africa.
On the systems side, Shellie Meagher joined Marco’s team to focus on system sales and account management in Europe and South Africa. Shellie came to Bally from RightNow Technologies, a company focused on developing customer- experience applications, where she focused on sales and account management of a number of the company’s Fortune 500 accounts. Before that, she was a project manager for Video Lottery Consultants (VLC), a gaming technology company that was eventually acquired by IGT.
Our Account Executives, Jurate Bitinaite, Karin Danielisz and Jose Saizonou, complete our sales team. These dedicated professionals, work the closest with you and have come to understand your needs better than anybody else. They will continue to work by your side providing you with the best support possible. We also encourage all of you to contact Marco, David or Shellie directly at anytime; we are here for you.
While we have been realigning our Europe team and getting Marco, David, and Shellie settled in their home base in Amsterdam, we have also continued our focus on developing products specific for the European markets. This approach will continue as we partner with our customers to ensure that our games and systems solutions have the right features for each market; are priced to meet the market needs; and are targeted to the proper demographic for each region.
Italy’s new VLT program presents an exciting opportunity for Bally to offer an end-to-end solution for Italian gaming operators. Our suite includes the Bally MultiConnect™ central system, a core component of the Bally Video Lottery Gaming System that also includes download and configuration of games from a central system; management of wide-area and near-area progressives; and mystery jackpots.
The games Bally is offering for the Italy market include our high-performing ALPHA Elite® line of terminals and a casino-style games portfolio encompassing a number of Bally’s proven player favorites, including Playboy Platinum™; Quick Hit Blazing Sevens™; Hot Shot® Blazing Sevens; and Fireball™.
Marco Herrera,
Vice President and MDBally EMEA.
Our system and game solution will be marketed, sold, serviced, and maintained throughout Italy by Zest Gaming, one of the largest and most respected gaming technology providers in Europe.
In summary, we are confident that we have the right sales, service, and support infrastructure now in place to continue our growth in the European market. We also have a strong team dedicated to partnering with customers to help them succeed. And we continue to evolve our product solutions to meet the needs and demands of each niche market in Europe.
David Barrie,
Sales Europe and North Africa.
Nonetheless, we aren’t seeking to “take the market by storm.” Rather, we are focused on continuing to build strong relationships with European gaming operators so that we may play a role in helping them grow revenue and improve the operating efficiencies of their organisations. This approach will enable us to grow at a consistent pace, ensuring that we never lose focus on our partnerships with customers.
ShellieMeagher, Systems Sales
Europe and S. Africa.
BALLYGLOBALUPDATE From the Bally global perspective, over the next few months, you’ll see Bally’s customer-driven innovation up close and personal as we debut a number of exciting products at ICE and other trade shows, conference, and events. I can unequivocally say that in my five years with Bally, we have never had this much innovation, and I’ve never been so excited.
Jurate Bitinaite, Account Executive.
In our Games business, there’s an array of new video and spinning-reel slots on our new ALPHA 2 Pro Series™ cabinets. The new operating system, combined with our sleek new cabinet design, enables us to deliver an unbelievably interactive experience to players. We have a host of new U-Spin™ games, a number of new play mechanics, and we’re even bringing back the player-favorite Betty Boop in Betty Boop’s Love Meter™.
KarinDanielisz, Account Executive. Jose Saizonou, Account Executive.
Our pipeline of core video gaming machines continues to grow, with new features such as chute bonus; seven-reel bonus; locked bonus; non-max bet progressives; 243 ways to win; 1,024 ways to win; multi-game mysteries; stand-alone mysteries; ante bets and side wagers; the Hot Zone™ play mechanic; and a new multi-game suite for our Pro cabinets. And our ALPHA Elite® V32 library, which has been so successful in Europe, has evolved with new games such as Alice and the Scattered Hearts™ that features 1,024 ways to play, with stacked wilds and stacked wilds in free games with multipliers. We are bringing 15 new V32
titles to market in the next year, many with uniquely different game-play mechanics like 16-reel games, stacked multipliers, dual standalone progressives, 50- and 100-line games, and unique U-Spin and U-Roll player- interaction features.
Our Systems business continues to lead the industry. We are humbled that Bally Systems manage more gaming devices than any other company, and we have won 50 competitive system replacements in the past three years. Even with this kind of endorsement, we continue to evolve our systems technology to deliver greater operating efficiencies and ROI.
We are just rolling out a number of new applications in our Elite Bonusing Suite™ that enable casinos to do powerful floor- wide promotions, tournaments, and second-way-to-win events, through our iVIEW™ and iVIEW Display Manager™ (DM) player-user-interface, and without interrupting slot play. We think these are the “killer” apps – a way for casinos to truly differentiate themselves and offer players more anticipation, excitement, and rewards.
Server-based gaming initiatives continue to be a focus. Our ALPHA 2 Pro Series cabinets are fully networked and server- ready, and we are building a significant library of downloadable games. Thirty- six of our Systems customers are already using Bally Command Center™, which enables the download of game content, iVIEW content, and peripheral firmware updates from a central location.
And we continue to work with gaming operators in existing and new markets to ensure we have the right suite of products to meet their needs. This market-specific focus is important to Bally as we re-enter Australia and develop technology solutions for the new or expanding Italy, Canada, and Illinois markets.
There’s no doubt about it – these are exciting times for Your Bally. As the global economy continues to improve, I hope you look to Your Partner, Your Bally, for help in keeping your property up-to-date with the most innovative games and the cutting-edge systems and server-based solutions that not only provide operating efficiencies, but add dramatic new levels of excitement across your casino floor. Thank you for your partnership and support.
WARMREGARDS, GAVINISAACS CHIEFOPERATINGOFFICER
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