Reports ITALY
long as half the space is taken up by sports related products and these shops therefore have to be between 1,000-4,000 sq.ft in size. They can also sell scratchcards. It is estimated that the Italian retail betting market is expected to grow to €14bn by 2010.
Meanwhile online betting revenue accounts for around 30 per cent of all online gaming turnover reaching €43.7m in July this year.
Lottomatica is the leader in this market followed by Microgame which between them account for around 50 per cent of the online betting market.
Microgame is a service provider for all remote gaming sectors from fixed-odds bets, horse racing bets, lotteries and poker and saw an overall gaming turnover in 2008 of €492m with almost 1 million registered gaming accounts.
The Italian lottery market is the largest lottery in Europe. Lottomatica is one of the largest lottery operators worldwide and also the market leader in the Italian gaming industry.
Since 1993 the company has run the exclusive concession for the only on-line lottery in the world, the Italian ‘Lotto’ and since 2004 has also had the concession for instant and traditional lotteries with 18.7 million tickets sold at the end of 2004.
It distributes its games and services through one of the most extensive real- time, online networks in Europe and has a network of 44,000 lottery terminals and 1,200 points of sale.
With headquarters in Rome the company has revenues of €585.8m and over 1,000 employees and its parent owner is the De Agostini group which holds 58 per cent of its share capital through FinEuroGames and Nuova Tirrena.
Real-time online data transmission systems adopted by Lottomatica now offer games such as Lotto game and also instant and traditional lotteries (scratch and win), Sports pools (Totocalcio and Totogol and Tris), gaming machines and new Pari-mutuel bets on cars, motorcycle and cycle races.
The Ministry of Finance granted Lottomatica the concession to manage Lotto Game in 1993 until 2012. More than 80 per cent of Lottomatica’s revenue comes from Lotto Game, which are based upon the commission received as a percentage of the wagers.
In 2006 Lottomatica acquired GTECH and the deal has now created one of the worlds leading gaming solution providers with global market presence and a significant portfolio of lottery technology and content solutions.
Following completion of the transaction, GTECH will continue to operate as a separate business unit within a newly formed Lottomatica group structure.
In August this year the AAMS launched a bidding process for the tender of four new Italian scratchcard concessions although Lottomatica remains the only participant after Intralot, Sisal and SNAI withdrew.
Lottomatica’s current concession for the scratchcard expires in May and Intralot claims it did not agree with a €800m upfront shared payment required by the concessionaires and is also switching its focus to investment in the VLT market.
CASINOS Italy is subdivided into 20 regions – Abruzzo, Aosta Valley, Puglia (Bari), Basilicata (Potenza), Calabria (Catanzaro), Campania (Naples), Emilia- Romagna (Bologna), Friuli-Venezia Giula (Trieste), Lazio (Rome), Liguria (Genova), Lombarda (Milan), Marche (Ancona), Molise (Campobasso), Piedmont (Turín), Sardinia, Sicily, Trentino-South Tyrol, Tuscany, Umbria and Veneto (Venice).
Only five of these regions – Aosta Valley, Friuli-Venezia Giulia, Sardinia, Sicily and Trentino-South Tyrol have a special autonomous status which enables them to enact legislation on some of their specific local matters.
The Italian Penal Code generally forbids gambling however three ad hoc provisions authorised the opening of SanRemo, Campione and Venice followed by a regional authorisation for Saint Vincent. And so the Italian casino market remains small with only four licensed casinos.
It is said that Italians gamble three times as much as their own domestic casinos earn at the casinos which are dotted along the Italian borders in Slovenia, Switzerland and Austria
The first eight months of 2009 saw the four Italian casinos collect almost €313m. Venice casino saw the highest revenues of €113m with a 36 per cent market share, following by Casino di Campione with €81.1m and almost 26 per cent market share.
Saint Vincent had €63.4m (20.3%) and SanRemo saw €55.2m (17.6%). It is
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