Reports NETHERLANDS
“We don’t have specific plans for the next 12 months other than taking the necessary measures to cut our cost structure on the one hand and to remain attractive for our guests on the other hand. An example of the latter is the reopening of our casino in Rotterdam which has been restyled in order to match better with the needs of the contemporary guest.”
Last year, Holland Casinos opened a new venue in Breda aimed at offering a different style of gaming. It was a lounge area offering contemporary entertainment such as music and dance. This has since been repeated in Rotterdam which opened at the beginning of November.
The group is also advertising a €35 ‘try- out package’ which lets prospective new gamblers have a go at all the different games on offer throughout its 14 casinos.
HOLLANDCASINOFIGURES Revenuecategories
Gross revenue Tablegames
Slotmachines* Tips
Catering Other
Taxes Net revenue
Grossoperatingprofit Netoperatingprofit Numberofvisitors Expenditurepervisit Numberof employees Numberofgamingtables Numberof slots*
Meanwhile, for Holland Casino as a whole, net operating profit fell by 83.3 per cent in 2008 to just €14.3m whilst the profit margin dropped by 2.7 per cent. The main reason for the fall is due to the smoking ban, tax regime, re-organisation costs and economic crisis which were particularly prevalent during the second half of 2008.
2008
€700.1m €280.3m €346.6m €39.6m €25.7m €7.9m
€173.5m €526.6m €17.7m €14.3
6,917,000 €101m 4,795 519
7,385 *Slots include reelandvideo,multiplayers,megajackpot,poker,bingoandroulette. 2007
€756.7m €298.2m €377.2 €43.3m €28.2m €9.8m
€182.3m €574.4m €89.4m €85.6m
7,459,000 €101 5,134 544
7,225 2006
€721.5m €288.6m €354.8m €44m 25.5m €8.5m
€174.4m €547.1m €94.5m €89.3m
6,931,000 €104 4,714 420
7,097
All guests must show identification which is linked into the nationwide registration
The gross revenue of €700.1m is a drop of 7.5 per cent compared to 2007 whilst earnings from table games and slot machines also dropped. Table games account for 40 per cent of the revenue whilst slots account for 49 per cent.
In 2008 gaming tables paid €98.9m in tax whilst slot machines paid €43.8 with €30.8 paid in VAT.
The 6,917,000 visits were made by around 1,297,000 individual guests from both Netherlands and abroad whilst each guest made on average 5.3 visits during the year.
The Netherlands has probably one of the most effective systems in place when it comes to dealing with problem gamblers
In order to keep a reign on problem gaming any young adult between the ages of 18 and 23 who visits the casino for the sixth time in a month is given a ‘six of hearts’ card whilst those over 24 years are given a ‘ten of hearts’ card on their tenth visit in a month.
The text on the card reminds them of the frequency of their visit and encourages them to think about the possible risks.
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