ReportsITALY The industry,which is
governed by the AAMS (Gaming Authority
under theMinistry of Finance) is divided into seven gaming areas– Fixed odds
number games (€6bn revenue), drawbased lottery (€2.5bn), sport and horse
betting (€6bn), poker and skill games online (€0.2bn), instant
lottery (€9bn), bingo (€2bn) and AWPs (€22bn). The slots
sector accounts for 47 per cent of the
total gamingmarket.
Of the ten concessionaires who can operate Comma 6a machines the market leader is Atlantis World with 21 per cent followed by Lottomatica (18.9%) and then GameNet (13.7%).
• ATLANTISWORLDGIOCOLEGALELIMITED Atlantis World is one of the companies of the Atlantis World Group of Companies NV based in the Caribbean. In Italy, Atlantis World is headquartered in Rome and is one of the largest players in the New Slot field and today operates around 85,000 AWPs throughout the country and has a market share of around 21 per cent.
In 2004 10
concessionaire licenceswere awarded to
companies to set up the remote network tomanage legal slot machines. The
concessionaire’s activity involves the
real-time connection of allmachines and the collection and
recording of all the information
regardingwagers and winnings of each single slotmachine.
Atlantis World’s partner for the sports betting sector is BetPlus and players can enter the portal
betplus.it and
atlantisbet.it for a range of sports betting, scratch cards and computer games.
• LOTTOMATICA Lottomatica is the worldwide leading lottery operator (in terms of overall wagers). It is directly controlled by media, publishing and finance company De Agostini SpA (59.8%).
In 2006, Lottomatica invested €3.6bn and acquired GTECH Corporation and is now a leading supplier of technological solutions for the lottery industry. The company now operates in some 50 odd countries, employs 7,500 people and sees more than €2bn in revenues annually.
The company has some 77,000 machines
in the Italian market and of the total €21.7bn in wagers from this sector Lottomatica saw €3.5bn in 2008. In the first six months of 2009 the gaming segment’s business (AWPs) wagers increased by 24.4% to €2.1bn from €1.7bn for the same period in 2008.
In terms of revenues for the first half of 2009, the company’s lottery sector is the leader with €361m followed by sports betting sector with €96m (37 per cent increase) and AWPs with €73m a huge increase of 95 per cent on the same period in 2008.
In terms of the lottery sector Gratta e Vinci is the most popular game in Italy with more than 14 million customers and it was the first instant lottery in the world with some €9.2bn in wagers. Lotto is the top performing numerical lottery in the world with total wagers of €15bn in 2008.
• GAMENETSPA GameNet was born in October 2006 and today operates some 55,000 slots and has also branched into betting, online gaming, lotteries and VLTs.
GameNet is 100 per cent owned by Criga, the Consortium Network Managers Auto Italy which was founded in 2003 by 14 operators which later grew to 300 operators. GameNet has teamed up with Austria’s Novomatic to develop products for the VLT sector
• SISALSLOT Sisal is a private Italian company owned by Giochi Holding and headquartered in Milan and employs around 700 people. It began in 1946 when it launched a pool game on the Italian football championship later called Totcalcio.
The company now runs lottery and tote related games such as SuperEnalotto, Tris, Totocalcio, Totogol, Big Match and Big Race. It has a network of 30,000 retailer shops which are equipped with online terminals. The company also provides 230 non-gaming related products and also operates in the bingo market.
Its subsidiary Sisal Match Point operates in the sports and horse betting market and has 150 betting shops and 4,000 outlets and an e-gaming platform.
In 2006 Sisal was authorised by AAMS to set up a slot machine network and Sisal Slot, a new subsidiary of Sisal, was founded together with Magic Matic, one of the main operators in the AWP market. They have 30,000 plus machines in some 10,000 outlets.
The company also operates free-to-play online skill games with GameAccount Network who provides the software for various games. GameAccount also provides skill games for other Italian sportsbook operators such as Cogetech and Lottomatica.
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