Reports
DENMARK
Denmark but by the autumn of 2008 the lottery and other number games were hit hard in Denmark by the recession and number game sales dropped by five per cent.
In the year 2001 Denmark’s new gaming law finally permitted low payout gaming machines to be operated in kiosks and amusement arcades. The legislation stated that all AWPs had to be connected to the gaming authorities’ (SKAT) central server and the market was transformed overnight into a highly regulated industry.
With that came the foundation of Dansk Automat Spil which was formed in 2001. The share capital of Dansk Automat Spil is DKK10m and the net capital is DKK0.5m. The turnover for Dansk Automat Spil was DKK2.1 in 2007.
In 2001 Dansk Automat Spil opened the first of many betting shops under the brand name PitStop which is a gaming café combining a gambling hall enabling players to bet on anything from horse and sports games to gaming machines. By 2008 there were 32 PitStops.
In 2008 Danske Spil’s online games began under the Zezam Multiplayer Games brand
which was launched on the
danskespil.dk website where players can compete against each other in real time online. A series of multiplayer games have been launched since then such as Whist, Hearts, Yatzy and Ludo.
Today Danske Spil games account for more than 60 per cent of the Danish gaming market and the group is among the largest 50 companies in Denmark. The Danish government together with the Danish Sports Association and the Danish Gymnastics and Sports Associations receive 80 per cent, 10 per cent and 10 per cent respectively of the share of capital from gaming activities. In 2008 DKK1,641m was distributed by the Danish parliament to good causes.
At least 45 per cent of the stake must be distributed by the lottery company in prize money. Whilst the minimum age requirement of 16 is for players who buy via licensed agents and an 18 year age limit for those purchasing tickets via Trackside or the website.
In 2008 Danske Spil Group recorded a turnover of DKK10.9bn (DKK8.7bn Danske Spil and DKK2.1bn Dansk Automat Spil).
In 2008Danske Spil’s online games began under the Zezam
MultiplayerGames brandwhichwas launched on the
danskespil.dk websitewhere
players can compete against each other in real time online. A
series ofmultiplayer games have been
launched since then such asWhist,
Hearts,Yatzy and Ludo.
Meanwhile Dansk Spil established a telephone hotline for compulsive gamblers which opened in March 2008 which will run for an initial test period of two years.
Dansk Automat Spil and Compu Game became the two main AWP manufacturers in Denmark and due to the specific protocol governing the Danish games foreign manufacturers have traditionally steered well away from this market.
Some UK companies have dabbled in Denmark in the past. Astra for example some years ago had a development run of six or seven models with modest sales of around 200 machines per model.
Compu Game was founded in 1972 to develop and manufacturer wall mounted slot machines. The company is owned by Genua AS which is an investment company owned by the Grunnet family. Compu Game is famous for its Yatzy game which although launched in 1975 can still today be seen in some bars.
In 1978 the company began to import pinball machines into Denmark and achieved a market share of 75 per cent and later went on the develop its own AWPs and sell video games into the market
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