Reports ITALY the same period in 2008.
The industry, which is governed by the AAMS (Gaming Authority under the Ministry of Finance) is divided into seven gaming areas – Fixed odds number games (€6bn revenue), draw based lottery (€2.5bn), sport and horse betting (€6bn), poker and skill games online (€0.2bn), instant lottery (€9bn), bingo (€2bn) and AWPs (€22bn). The slots sector accounts for 47 per cent of the total gaming market.
At the end of 2008 there were a total of around 340,000 Comma 6 and 6a machines in total in the Italian market with between one and four machines permitted per coffee shop, pub and restaurant.
A maximum of 24 machines are permitted per betting shop and a maximum of 75 units are permitted in bingo halls. In arcades the number of slots can double that of other amusement machines.
Of these machines around 280,000 have now been converted or changed for Comma 6a machines with conversions costing on average €1,000 per machine. The remainder, around 60,000 still have until next month (December) to convert.
The best selling Comma 6a machine last year was Haunted House manufactured by Italy’s MAG with software supplied by the UK’s CMS and distributed exclusively by Tecnoplay.
THECONCESSIONAIRES As in most cases the liberalisation of the law was driven by budgetary needs. However after decades of control by SNAI, Lottomatica and SISAL it finally permitted a new wave of operators to legally and legitimately enter the gaming market.
In 2004 10 concessionaire licences were awarded to companies to set up the remote network to manage legal slot machines. The concessionaire’s activity involves the real-time connection of all machines and the collection and recording of all the information regarding wagers and winnings of each single slot machine.
The companies selected were the main Comma 6 players in the Italian market who met the criteria of having a strong financial and gaming background and a minimum 5,000 AWP network.
The process of becoming a concessionaire was fairly complex and difficult and required a thorough screening of the
LISTOF CONCESSIONAIRES ANDTHEMAXIMUMDIVISIONOF VLTS Concessionaire
NumberofAWPS Comma6a
AtlantisGroup Lottomatica Gamenet Cogetech Snai
SisalSlot HBG
CirsaItalia Gmatica Codere
85,000 77,000 55,752 37,329 36,088 35,172 34,270 18,453 15,971 9,707
capability of the company, past experiences in similar activities and financial status. The company needed to establish large bank guarantees towards the administration and produce a number of contracts with operators who would connect to the particular network.
Once the concession was granted the company then had a certain amount of time to connect all the operators and then
NumbersofVLTs Comma6b
11,953 10,761 7,805 5,226 5,000 4,900 4,790 2,580 2,235 1,358
Italian operators
Sisal, Lottomatica and SNAIwere awarded five year licences
togetherwith Spain’s Codere and Cirsa and domestic operators AtlantisWorld,
Cogetech,Gamenet, HBGandGMatica.
21%
18.9% 13.7% 9.4% 8.9% 8.6% 8.4% 4.5% 3.9%
2.35%
Percentageof market
Investment
€179.3m €161.4m €117.1m €78.4m €75.8m €73.9m €71.9m €38.7m €33.5m €20.4m
establish a connection with SOGEI to transmit the data collected.
Italian gaming operators Sisal, Lottomatica and SNAI were awarded five year licences together with Spanish gaming machine specialists Codere and Cirsa and domestic operators Atlantis World, Cogetech, Gamenet, HBG and GMatica.
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