Reports ITALY
Italy:playing hardtoget
Opportunities in the Italian gamingmarket are abundant, but who’s going to capitalise on themand who’s going to ultimately lose out?
The saying ‘Rome wasn’t built in a day’ could easily apply to many things in Italy, including the country’s gambling market.
With a population of 60 million and a capacity to be a huge player in the worldwide gaming market the country, however, never really reached its full potential when it came to constructing the gaming industry.
One regulation followed another which never seemed to work and just when you thought you had a grasp of the new regulations out popped a new decree and you began the whole process again.
In addition it was always a fairly closed domestic shop. Foreigner manufacturers repeatedly tried, and invariably failed, against the army of home grown products which traditionally served the market.
Then three years ago the Italians released the regulations for the NewSlots, as the AWPs are now known, and along came a reasonably monitored market with payout AWPs.
Then more recently the climax hit the Italian market with the announcement of the VLT law. Not only did this create a new doorway in the gaming sector but it has also enabled the market to step sideways and allow the international casino sector to enter what was before a very limited product market for them.
Italy currently has the fourth largest population in the
EuropeanUnion and 23rd largest
worldwide. The population density is
almost 200 people per square kilometre.
Today, all eyes have turned to Italy. Last year the country saw gaming revenues reach €47bn, whilst it is predicted that by 2010 the Italian market could see revenues worth €61bn. The gaming sector is the third biggest economic industry in Italy after ENI and Fiat.
The boot shaped Italian peninsula is located in southern Europe and includes a number of islands with the largest being Sicily and Sardinia.
The country has a coastline of 7,600km on the Adriatic, Ionian and Tyrrhenian seas and borders France Austria, Slovenia, Switzerland, San Marino and the Vatican City.
The Alps form the country’s backbone whilst Italy is also home to Mount Etna the largest active volcano in Europe and the only active volcano on the mainland of Europe.
Italy currently has the fourth largest population in the European Union and 23rd largest worldwide. The population density is almost 200 people per square kilometre.
The country is divided up into 20 regions of which five have autonomous status (Friuli Venezia Giulia, Sardinia, Sicily, Trentino-South Tyrol and Aosta Valley) enabling them to enact legislation on some local matters.
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