ReportsITALY
Cricket is growing in popularity whilst basketball, volleyball, water polo, fencing, rugby, cycling and ice hockey are also popular sports.
Up until 2000 two operators SNAI and SPATI dominated the shops market though only had 330 shops between them.
In 2000 1,000 shops were authorised for sports betting and 671 for horses and until 2002 these were managed by the Italian National Olympic Committee and kept out foreign competition which sparked legal battles with Stanley Leisure.
The 1,000 shops at the time generated turnovers of around €2.28bn on a payout ratio of around 25 per cent. Average revenue per shop was €2.28m with gross wins of €50,000.
Then in 2006 the AAMS opened up the Italian betting market and a total of
16,700 licences were permitted which were divided into four sub-groups. Around 14,000 of these were new licences which were bid for via a tender process.
Of the licences 2,300 were for sports betting shops, 4,400 were for sports betting corners, 500 horseracing shops and 9,500 horseracing corners.
Ladbrokes at the time was awarded 142 new betting licences which included 33 dedicated horseracing licences, 58 dedicated sports betting licences and 51 non dedicated sports betting licences.
Ladbrokes targeted around €104m to fund its expansion in Italy for shops, shop acquisitions and licences.
William Hill and joint venture partner Codere was awarded 20 concessions to operate horse racing betting shops, seven concessions to operate sports betting shops and 28 concessions relating to
Lottomaticawas
awarded 1,644 new betting licences
which comprised of 1,144 sports betting
rights and 500 horse racing betting rights and online betting
licence. Intralotwon 426 newbetting licenceswhilst
Betfair andUnibet
won remote betting licences.
sports betting points. Remote betting licences were also granted and the companies targeted €40m to fund the expansion in Italy.
Gala Coral which already operated an Italian language website and betting shop in Genoa paid around £30m for 403 licences for general sports betting.
Lottomatica was awarded 1,644 new betting licences which comprised of 1,144 sports betting rights and 500 horse racing betting rights and online betting licence. Intralot won 426 new betting licences whilst Betfair and Unibet won remote betting licences.
SNAI and SISAL were the biggest overall winners and were awarded 64 per cent of new licences between them.
The Italian sports betting market is worth €3,909m whilst sports betting shops are permitted up to 24 gaming machines so
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