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Reports DENMARK


result of the Act Danske Tipstjeneste A/S was founded - Denmark’s state owned pool agency.


For more than 40 years the Tips 1X2 soccer pools was the only game Danske Spil operated until, following legislative changes, the company later began to offer other games within five main groups – number games, sports games, instant scratch card games, horse and greyhound racing and gaming slot machines.


The company at the time was founded with a share capital of DKK250,000 whilst the government contributed DKK200,000 and the Danish Sports Association and Danish Shooting and Gymnastics and Athletics Association both invested DKK25,000.


Today Danske Spil’s shareholders include the Danish state (80%), Danish Sports Federation (10%) and the Danish Gymnastics and Sports Association (10%) and the company comprises of Danske Spil A/S and subsidiary Dansk Automat Spil A/S. Between the year 2000 and 2005 Dantoto A/S was another subsidiary to Danske Spil but the two companies merged in 2005. The company currently has around 270 employees.


Initially when the company began the first pool series was issued in May 1949 with 12 football matches on a coupon and the first weeks turnover reached DKK423,000.


Danes were only allowed to bet 48 rows per week. This later changed in 1956 when they were allowed to bet on an unlimited number of rows and the prize ceiling was also raised from DKK50,000 to DKK100,000, a ceiling limit which was later abolished in 1963.


Tourists to Denmark are mainly from neighbouring Germany, Sweden, Norway and the Netherlands. In 2007 the country received 4.7 million visitors and the country is ranked 43rd in the World Tourism rankings.


Tourism is a major industry in Copenhagen with the number of overnight stays in hotels in the city reaching 5.3 million in 2008. The city offers around 13,000 rooms.


In addition the city boasted 106 international congresses in 2008 and is popular due to the short distance between hotels and conference facilities, the low crime rate, efficiency and its cultural and entertainment attractions.


In addition more than 300 cruise ships leave the city per year providing around DKK978m for the city in annual turnover.


THEGAMINGMARKET Back in 1947 the Danish Social Democratic Government proposed the country’s first legislation to permit pool betting despite earlier resistance from many parties who feared gambling addiction problems.


But Denmark’s major sporting associations and organisations had managed to change many minds and even organised a demonstration to support the government in its battle for a ‘betting act’.


In 1948 the special Danish Pools Act was finally passed by Parliament and as a


Tourismis amajor industry in


Copenhagenwith the number of overnight stays in hotels in the city reaching 5.3


million in 2008. The city offers around 13,000 rooms.


During the 1970s many changes took place including five-week coupons which were introduced followed by 13 matches on one coupon by 1975. In 1976 the 18 year age limit was abolished and turnover for pools was increasing rapidly.


In 1989 Danske Spil launched the Danish Lotto and turnover for this game reached DKK12m during the first week and today remains the company’s largest game.


In 1990 Online Betting was introduced and in 1992 Quick, the first scratch card game was born. This was followed by many other lotto, keno and number games.


Today Danske Spil’s games are sold via some 3,800 retailers in Denmark, Greenland and the Faroe Islands. New 15 inch flat screen terminals were installed in retailers in 2008 throughout


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