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Reports ITALY


Sports BettingMarket Share Operator SNAI


Matchpoint Lottomatica Intralot Eurobet Merkur


Ladbrokes


WilliamHill/Codere Leisure&Gaming


3,899 1,644 589 403 233 142 55 58


as well as devices to read/write smart cards.


TITO is the preferred cashless solution for many gaming machines around the world in slots, VLTs, AWP and bingo machine.


Futurelogic which produces Thermal Ticket printers to the industry is keeping a close eye on the Italian market.


Futurelogic’s John Edmunds said: “Ticket Out Solutions provides a secure anonymous way of delivering tangible value direct to players’ hands as cash-out tickets or promotions coupons.


“Ticket-In Solutions close this loop enabling players to move easily between games with their winning tickets, enjoy extended play by inserting winning tickets back into the game without the distraction of cashing up at the bar, try new game titles immediately by inserting promotional tickets directly into the game.”


Another technical enhancement of the VLT is the use of more intuitive HMI devices such as touchscreens.


During the first six


months of 2009 the total amount


TotalOutlets 5,104


Shareof Licences 37%


28.3% 11.9% 4.3% 2.9% 1.7% 1%


0.4% 0.4%


Touchscreens, such as those supplied by 3M, allow the slot makers to have more flexibility on the software design. While it is not a requirement by AAMS, it adds to the value that each game brings. This potentially will make the VLT more attractive to the player than some other existing systems, providing more choice of games to play.


ONLINEGAMING Meanwhile Italy has a very pro-active remote gambling stance and this sector is growing at a fast rate.


The year 2007 became a transition period where new authorised companies set up online gaming platforms and the AAMS implemented the online bingo and skill gaming rules and also legalised online poker tournaments.


The European Commission was notified and by 2008 after several meetings and amendments the regulations were ready for issue. These rules include the following:


• Any gaming company licensed and operationally based in another EU


collectedwas€1.7bn (the estimated total amount for 2009


year end is€2.2bn) The biggest earner


was skill gameswith €1bn in sixmonths which has taken a massive 71 per cent


of the onlinemarket share followed by sports betting


(23.3%), racebook betting (3%),


scratchcards (1.7%), horse racing (0.9%) and pools/tote (0.3%)


jurisdiction may apply for an AAMS licence subject to proving a global gaming turnover of not less than €1.5m over the last two years.


• A non gaming operator can apply for an AAMS remote gaming licence subject to providing logistic and technical infrastructure and releasing a €1.5m bank guarantee and setting up a company in an EU jurisdiction.


The regulatory framework which Italy adopted means the country is now at the forefront of the online gaming business in the EU. The AAMS decision to blacklist unlicensed foreign based sites whilst granting gaming services to local residents only is now being analysed by EU regulators.


The AAMS data presented in June 2009 shows that games which are available


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