ReportsITALY
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G.MATICA
G.Matica was set up in 2004 and is owned by the Group AlvavivA, an Italian company which has 17 companies and a group turnover of €652m. Headquartered in Rome
G.Matica now operates GBet Sportsbook plus slots. The company has teamed up with Adria Gaming International, a subsidiary of Novomatic for the Comma 6b market.
Adria recently acquired the majority of assets of PuntoItalBet, an Italian operator which holds five concessions for sports betting and six for horse racing.
• CODERENETWORK Spanish gaming company Codere entered the Italian market in 2001 and operated bingo halls called Operbingo. In 2005 the company acquired eight Operbingo salons and in 2006 acquired Palace Bingo in Turin followed by Bingo Maxibingo and Mortara and Bingo Regina the following year. The growth of the bingo sector has been significant and in 2004 Codere entered the slots market in Italy by acquiring Opergiochi, an operator in the north of Italy who had more than 2,300 machines in bingos, bars and restaurants.
Today Codere Network operates slots and 12 bingo halls in Italy and has a turnover of €141.4m. In July 2008 the company entered a joint venture with William Hill for sports betting in Italy.
THENEWVLTMARKET The Italians are always full of surprises. In a less than a decade the country has managed to change from a dismal illegal video poker market to a thriving gaming sector.
As the government became more aware of server based gaming, last year the new decree for the Comma 6b (VLTs) machines was announced by the AAMS and was officially introduced last month (October).
Comma 6b machines will supply Server Based Gaming services and will hopefully then reduce many of the existing limitations at the moment regarding central monitoring, taxation, money laundering and underage gaming.
There are initially just over 50,000 VLT licences available which are offered primarily to the 10 concessionaires who
The Comma 6b
concessionarieswill have to pay a licence
fee of€15,000which lasts nine years for eachmachine. The
first part payment of €7,500was paid in Octoberwith the remainder due by
April. The state could stand to collect
around€850min total.
can operate up to 14 per cent of their total AWP number base. Additional licences were due to be issued in October 2010.
The Comma 6b concessionaries will have to pay a licence fee of €15,000 which lasts nine years for each machine. The first part payment of €7,500 was paid in October with the remainder due in June. The state could stand to collect around €850m in total. The Comma 6b regulations include:
• Stakes of 50c to €10. • Maximum payout of €5,000
• A percentage return of not less than 85%
• Venue jackpot maximum of €150,000
• System wide progressive jackpot of €500,000
• Tax rate of 2 per cent up to 2011 increasing to 3 per cent (2012) then 4 per cent (2013)
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