Statistics MARKET REPORT
Sweden
NUMBER OF: CASINO SLOTS:
CASINO TABLES: VLTS:
SPORTS GAMES: PINBALL:
NUMBER OF: CASINOS:
GAMING ARCADES: SINGLE SITES:
AMUSEMENT ARCADES/FECS BETTING SHOPS: OPERATORS:
AMUSEMENTS (TOTAL): VIDEO:
1,099 (Stockholm 385; Gothenburg 318; Malmo 250; Sundsvall 146)
121 (Stockholm 38; Gothenburg 36; Malmo 32; Sundsvall 15)
TOUCHSCREEN GAMES:
6,235 Vegas VLTs in restaurants and 341 in bingo halls. 3,000 2,200 100 500 300
4 (Casino Cosmopol in Stockholm, Gothenberg, Malmo and Sundsvall)
2,097 restaurants and 90 bingo halls. 1,000 5-10
6,758 total retailers of which 2,751 are retail outlets. 50
OVERVIEW Svenska Spel is the largest gaming operator in Sweden with a market share of 55 per cent. The group operates gaming and lotteries and is wholly owned by the Swedish state. In 2009 the company saw a GGR of SEK22,175m with a net gaming revenue of SEK9,905m. Meanwhile VLTs are the only legal slot permitted in Sweden apart from slot machines operated in the Svenska Spel casinos and there are currently 6,818 VLTs in the market. The cap is restricted to a total of 7,500. Stakes are limited to SEK1-5 and payout is set at SEK500. There are however an estimated 3,000 illegal VLTs in the market. Vegas VLTs generated GGR SEK7,464m in 2009 which is about 21 per cent of Svenska’s total net gaming revenue. Casino Cosmopol which operates the four casinos saw a net gaming revenue of SEK1,198m – 12 per cent of Svenska’s total net gaming. The Swedish gaming market is now shared between Svenska, ATG (20 per cent market share), NGO (16%), foreign internet companies (10%) and restaurant casinos (1%). Meanwhile at the end of 2008 Svenska stopped operating the seven BingoLive halls and upped the age limit for lottery purchases to 18 years as from 2010.
CAPITAL: Stockholm POPULATION: 9,059,651 LANDAREA: 410,
335sq.km MEDIANAGE: 41.5years CURRENCY: SwedishKrona (SEK) GOVERNMENT: Constitutional Monarchy ELECTIONS: Monarchy is hereditary. Following legislative elections the PrimeMinister is electedby the parliament. Elections heldin September 2010.
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