UK DAIRY DayBOOSTS BUSINESS OPPORTUNITIES
T seeking to re-book for next year.
Building on that success and the feedback from visitors and exhibitors on the day, the UK Dairy Day team are planning some exciting developments for the next event, which will be held on Wednesday, 16th at the Telford International Centre in Shropshire.
September, 2015,
“The location and timing of UK Dairy Day makes it a key event for dairy producers seeking information, advice and support ahead the autumn and winter period,” says organiser Lynette Smale. “Visitors to this year’s event clearly appreciated the business-like approach, with seminars and exhibitors really focussing on boosting on-farm profi ts.” “Next year’s UK Dairy Day will focus on helping farmers to grow their businesses, with seminars to be held upstairs alongside a young farmers’ zone and catering facilities. This will free up more space on the ground fl oor for trade stands, which will also benefi t from a prominent new external area. Foot trimming demonstrations will run continuously throughout the day and there will be a new business networking forum,” says Miss Smale. “We have secured additional free parking, zoned by area from the direction travelled, making arriving to the event congestion free – and road works in Telford will be completed to revert from a one-way system to two- way, making for easier departure.”
With many exhibitors wanting to pre-book trade stand space for next year, the UK Dairy Day team will be offering priority booking to 2014 stand holders from November, before welcoming new bookings in January. “We will also be extending the opening hours to 8am-6pm, enabling visitors to get as much from the day as they possibly can,” she adds.
he inaugural event attracted more than 6200 visitors and 200 trade
stands, many of which are already
FOR BREEDERS Following on from the October issue’s coverage of UK Dairy Day, this month we bring you more from the seminars, views from the trade stand exhibitors and some plans for next year’s event
Make more of social media, farmers told at UK Dairy Day
Farmers and agricultural businesses can make far better use of social media to promote themselves and the wider industry, according to a marketing expert.
Keith Gue, customer marketing specialist at Imperial Tobacco, said the farming industry still relied too much on traditional print-based marketing and could make so much more of social media to build a relationship and dialogue with both direct customers and the general public. Speaking at the event he told farmers that the benefi ts of social media were huge. “You can connect with the people who buy your milk and change their views, as well as dealing directly with other farmers on the internet,” he said.
The key was to choose a platform like Twitter and Facebook and send out a mixture of light- hearted and serious messages, to help followers understand what made you and your business tick. “It’s about telling the story of your brand - why you do what you do, how you do it and what offering you have got to market. Rather
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140