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BEER


What's brewing?


From Chicago to London via Berlin and the high seas, Andy Hoskins rounds up the latest news from the world of beer onboard, featuring United Airlines, Airberlin and much more


consumer. We take a look at the latest innovations in this rapidly evolving sector.


A


Costa adds onboard pub Costa Cruise Lines’ newest ship will set sail with a traditional German pub and beer garden this autumn. The Costa Diadema launches in October and, among a number of bars and restaurants onboard, Birreria (pictured below), will overlook the ship’s promenade and have an outdoor area. It will serve a selection of bottled and draught beers from Italian and international brands, including Nastro Azzurro, Hoegaarden, Leffe, Lowenbrau, Gosser, Paulaner, Pedavena and Loburg.


irlines continue to diversify their beer selection while cruise lines and airports are enhancing the spaces in which to enjoy a brew, all of which is good news for the


United looks locally


The trend for ushering ‘local’ brands onboard continues apace, with United Airlines among the latest carriers to tap into its home market. It has teamed up with fellow Chicago-based business, Goose Island Beer Company, to offer the brewery’s 312 Urban Wheat Ale craft beer (pictured below) on its flights worldwide and at United Club lounges in the continental United States.


"We are thrilled to join with another strong


Chicago brand as we further enhance our beverage service," says Lynda Coffman, United's vice president of food services. "Our customers have told us they want craft beer on board, and with the addition of 312 Urban Wheat Ale, we are able to satisfy their tastes with an excellent product.” The beer is complimentary for premium cabin passengers and costs $7.99 in United Economy and $3 in United Club lounges. It has a spicy aroma of cascade hops and is named after a Chicago area phone code. The craft beer revolution sweeping across the United States and Europe has infiltrated the airline market in recent years, particularly on smaller airlines that tend to have stronger regional links and more manageable volume requirements. Alaska Airlines offers Alaskan Amber as part of its beer selection, for example, while Colorado’s Frontier Airlines even polled Facebook users on the local beer they most wanted to see onboard.


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