GLOBAL PERSPECTIVE
The world view
Our high-flying columnists from around the globe tell it how it is in their neck of the woods and spot developments with a difference. Tell us what's happening near you at
julie.baxter@
onboardhospitality.com
Telling it straight...
Asia & beyond
Recent IATA statistics suggest investment in
quality onboard facilities and service is paying off. Although premium passenger sales have not yet reached pre-crisis 2008 levels, IATA believes demand is recovering and trends are good. Growth in premium traffic is up 6.5% for May 2014, compared to May 2013, and much stronger than April's growth of 3.8%. Asia has the most premium passengers as a percentage of traffic, at 17.8%, with North Atlantic routes showing a 10.3% increase in premium ticket sales. The Middle East has also seen growth in premium sales.
iata.org
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WWW.ONBOARDHOSPITALITY.COM
Middle East
Looking for a new way to promote your product?
Check out Oman Air's latest marketing campaign, which targets UK travellers by using the quintessentially British black cab as a platform on which to promote its brand. Due to cruise the capital for a year, 12 traditional London taxis now feature stunning images of the Sultanate and four of the airline’s most beautiful onward destinations. The campaign is designed to get Londoners and the capital's many tourist visitors talking about Oman, its breathtaking landscapes and warm Arabic hospitality.
omanair.com
Philippines
Filipinos are the world’s most active social
media users, with over 75% of the active onliners using it, compared with a global average of just over 50%. And social media activities suggest consumers are increasingly interested and obsessed with food. According to the photo-sharing platform, Instagram - with over 100 million users - “#foodporn” has over 29,000,000 posts while “#yum” has over 28,000,000. This obsession has also reached Twitter where accounts such as “@WOWFoodPics” or “@Food” were created just to share recipes, food humour and photographs.
instagram.com
Japan
"Japan’s aviation market is the third largest in
the world and growing, thanks to low fares from low-cost carriers and an expanding economy. Both help counter a shrinking population, high costs, and rigorous regulation. AirAsia pulled out of this sector after selling its stake to ANA Holdings but plans to return in 2015. Add in new start-up Chinese Spring Airlines and we can expect severe competition and cut rate pricing: good for travellers but putting extreme competitive pressure on LCCs and full-cost carriers alike. Time will tell which will survive!" Tim Zandbergen, TFK Corp, Narita International Airport
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