WELLBEING IN THE AIR
loss of vitamins and minerals, but when we
began offering products to counter these five years
ago airlines were not particularly interested. Now wellness is a consumer issue and airlines see they can create an extra smile from their passengers when they show that they care about passenger wellbeing.”
Mineral shots The FlyFit vitamin and mineral shots contain vitamin C and zinc to be taken without water during a flight. Their ingredients help reduce tiredness and fatigue and come in six flavours. They are used by crews, on the food tray, in snack boxes and on amenity kits by airlines including Emirates, Virgin Australia, easyJet, and Eva. Poured direct into the mouth, the newest flavour is FlyFit Fresh (with mint). The product has a two-year shelf life and is naturally sweetened with stevia. It has no colourings or preservatives. The FlyFit brand also includes a range of yoghurts and muesli bars with similar qualities and flavours. They are all gluten-free and can be stored at ambient temperatures for up to six months. There are also muffins, sandwiches, and fruit and nut snacks.
vitalithealth.com
Drink well Experts counsel against drinking alcohol onboard, or tea, coffee and fizzy drinks with caffeine. The importance of good hydration inflight is well documented. The exceptionally dry air in aircraft means passengers need an extra litre of water every five hours while flying. Passengers can now choose from a growing range of wellbeing drinks on the market too.
Flyhidrate Flyhidrate is a three-beverage system created to deliver active ingredients in a systematic way to help counter the physiological stresses occurring throughout a single journey. Each drink has a unique formulation aimed at delivering the most value for a particular stage of the flight: after take- off, mid-flight and before landing. Developed in New Zealand and sold at Auckland International Terminal, the drinks’ multi-electrolyte composition is said to enable a more effective fluid retention than drinking plain water. Among key ingredients is Provexis Fruitflow, a bioactive ingredient extracted
FlyFit FlyFit offers a range of healthy drinks in environmentally-friendly cartons packed with vitamins and minerals that reduce fatigue during travelling. Available onboard many European airlines as well as in hotels and airports, the drinks are available in cocoa, blueberry, tropical, cherry and pomegranate flavours and fit easily into snack boxes and trolley drawers. In addition, a new FlyFit Flow product supports long-haul travel with supplements that guard against the risks of deep- vein thrombosis. Two airlines (names currently confidential) have been contracted to offer the product on long haul flights from 2015 for Business passengers.
Little Miracles A blend of organic tea and fruit juice, the Little Miracles range includes panax ginseng in its purest form and açaí to create a pick- me-up beverage with health and wellbeing
"Airlines can create an extra smile from their passengers when they show they care about passenger wellbeing"
in mind. All blends are sweetened with organic
agave, and are less than 90 calories and are free from artificial colours, flavours and sweeteners. Available in over 20 countries, Little Miracles products are sold on trains and airlines including easyJet which features the green tea and pomegranate line. Newly addded flavours are lemongrass tea, orange juice and ginger.
drinklittlemiracles.com
Skin deep
Perhaps the most obvious nod to wellbeing onboard is the amenity kit where the wellbeing of the skin is high on the agenda.
Elemis Noella Gabriel, Elemis director of product and treatment development, says: “An airless cabin is one of the most challenging and ageing environments for the skin. Skin wellbeing here is all about hydration, hydration, hydration!” Elemis supplies amenity
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from tomatoes with anticoagulant properties.
flyhidrate.com
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