Exhibition Review


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One stop shop


The Hilton London Terminal 5 was the home of this year’s Airline Retail Conference, June 16-18 2014, which attracted 360 delegates from around the globe. Jo Austin reports


As retail buying broadens its reach with the growth of emerging technologies and connectivity, the ARC 2014 conference featured a range of speakers from the IT arena, with a focus on ‘challenging mind set, business models and attitudes in airline retail’. Social media and consumer behaviour were also in the ring, as was F&B, looking at ways for new suppliers to enter the area and the challenges of airline catering.


106 WWW.ONBOARDHOSPITALITY.COM


Innovation at ARC 1. Mornflake – a ready-to-eat cereal (just add cold water!) and a new porridge range with golden syrup or honey attached to the lid with a spoon. mornflake.com 2. PSiO – light stimulation goggles equipped with an MP3 colour player combining light with relaxation. psio.com 3. Goody Good Stuff – a vegetarian, all-natural range of sweet products. goodygoodstuff.com


“The F&B session was really interesting and I was privileged to take part in such an enjoyable part of the programme and a great networking platform.”


Steve Osborne, Business Innovation Manager Leatherhead Food


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