Exhibition Preview
The event will feature two morning plenary sessions. The first will explore three views on the future for consumer experiences, from design, travel and technology perspectives, and look at how they might impact on air travel. The second plenary session will
feature a panel discussion entitled: "Changing the focus. What happens when we start designing the experience rather than the object?" which will feature panellists such as Jenny Ruegamer, associate creative designer at Teague. The panel will debate key issues such as how transformative collaboration between brands is good for business. Another issue is youth engagement and how to entice young people as lifelong consumers of airline brands. The afternoon will drill into the detail of the evolving cabin experience as the programme splits into three concurrent breakout sessions to consider various aspects of onboard services, including inflight entertainment and connectivity (IFEC) and retail technology; the cabin interior, modifications and comfort; hospitality, service, big data and the evolution of the Americas market.
Above left: Seattle, headquarters of Boeing, Microsoft, Amazon and Starbucks and homeport of several major cruise operators Above: Take your seat at the Aircraft Interiors Expo Americas and Passenger Experience Conference and enjoy the ride
Breakout sessions The first breakout session will be dedicated to IFE and connectivity and will be moderated by Michael Planey, consultant at HM Planey Consultants. Delegates will debate how IFE systems in the cabin can catch and keep up with consumer electronics. There will also be subsequent panel discussions regarding opportunities for apps and tablets to open up opportunities for personalisation and how technology is facilitating inflight retail possibilities. The second breakout session, to be moderated by Vern Alg, consultant for Aircraft Interiors Expo, will highlight two important topic areas for aircraft interiors, opening with backseat economics and innovation in the cabin, followed by planning modifications in the cabin whilst mitigating risk. The first
presentation will be made by Gary
Weissel, consultant at ICF SH&E, who will analyse the value of cabin classes for airlines as they are essential in determining future strategies, such as, for example, the evolution of premium economy cabins. Delegates will then hear a presentation
from Jerry Rose, manager of cabin maintenance at Delta Air Lines, on ways in which to identify modification pitfalls. The Passenger Experience Conference will also be of relevance to WTCE delegates as it investigates strategic issues surrounding cabin innovation, consumer expectations, and strategies for profitability within the cabin. WTCE has its own dedicated stream at the show – Hospitality and Service: Future Evolution for the Americas markets. Here a series of presentations will shed light on hot topics and growth potential for airline, rail and cruise operators and suppliers.
Where: Washington State Convention Center, Seattle
When: October 14-16 2014
To register as a visitor to Aircraft Interiors Expo Americas please visit:
aircraftinteriorsexpo-us.com reedexpo.com
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