This page contains a Flash digital edition of a book.
theibcdaily Monday 16.09.13 19 Scenario-based cross-screen TV


Unlimited engagement time poses a great challenge and a lucrative opportunity for broadcasters, says Idan Maron, CCO, Applicaster


The proliferation of mobile devices has led to a major shift in TV viewing habits. It has also opened up new opportunities for broadcasters and content rights owners for increasing viewer engagement and gaining new revenue opportunities. TV today means you can


watch any content format in a variety of places and different time slots during the day. With the right TV service scheme, it means a lot more than this – it means that viewers may be engaged not only off broadcast time, but also before the season starts and after it has ended. This unlimited engagement


time poses a great challenge for traditional TV ecosystems, as viewers who are not engaged by their service are therefore engaged by someone else’s, diluting the brand, the user base, and surely the advertising revenues. World Cup 2014, for


example, takes place in Brazil, making the 4pm games early afternoon viewing in North America, and evening viewing time in Italy. In each of these places, the viewing experience is a different one, and probably via a different screen. While a New Yorker would prefer watching the game on his iPad


with the video stream – with players and match info and highlight moments – the guy in Italy is more likely to prefer watching the game on TV at home, with a full second screen experience and gamification activities. Given a choice, both viewers


would probably prefer to get this service from their trusted broadcaster, whether in front of TV or on the go. Broadcasters can and should introduce this choice, and develop supporting products and services that are fit for a wide variety of scenarios and offered as an integral part of the content. The benefit for viewers is


pretty straightforward. They want to watch TV on their terms, available to them intuitively. At the same time, they want to enjoy the added layers of social TV and second screen functionality, when appropriate. For broadcasters, offering a


scenario-based multiscreen TV is a need but also a lucrative opportunity. The need is to retain customers, draw them in at all times, before, during and after broadcast time. With the added social and


second screen engagement, these viewers are transformed into content recommendation


Opinion


Idan Maron: ‘More incentive to participate’


agents creating content craze and social buzz. The opportunity lies in the new sources of revenue from subscription models, sponsorship agreements and commercial campaigns. All of these monetisation tools can be tied into the content itself,


and serve as incentive to join the live programme, talk about it on social networks or at work, purchase merchandise or subscribe to new services. We expect that, as new


viewership habits are established, more and more broadcasters would enter this


market and present a dedicated application/service platform that integrates into their current TV service. Facing viewer demand and the opportunity in the market, TV will be about more choices and more incentive to participate. 3.A27


QMon monitors satellite performance


SatService By Ian McMurray


The sat-nms QMon quality monitoring system is based on the sat-nms MNC monitoring and control system developed and manufactured by SatService.


It is designed for monitoring


the receive RF performance of satellite transponders used for video/audio/IP broadcasting such as signal level, signa-to- noise ratio and channel bit error rate. 12 Dual Tuner PCI Express cards allow the reception and monitoring of 24 DVB-S or


DVB-S2 transponders, while the event and alarm log of the sat- nms QMon software provides the operator with tools to analyse the length of a transmission or reception loss. A feature of this monitoring system is the capability for three QMon systems located at three different receive sites/countries to talk to each other and generate a real up-link transponder loss signal based on combinational logic, taking into account the situation at each different location. This allows the uplink teleport to verify if the uplink signal was really the cause of the reception loss or if it was only an


atmospheric


attenuation of the downlink signal.


In addition, a software file


recorder is installed which stores level and bit error rate


information


so that the operator can retrieve the values over a period of time for graphical analysis. 1.F47


Monitoring satellites: The QMon can monitor 24 DVB-S or DVB- S2 transponders


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88