14 Monday 16.09.13 theibcdaily Smart viewers, dumb screens Conference Today
By Chris Forrester While many consumers are happily buying into the ‘Smart TV’ concept, others are seemingly abandoning TV altogether, relying on laptops and tablets for their TV entertainment and yet demanding that ‘smart TV’ functionality stays with them wherever they go.
Indeed, connectivity options have transformed the living room display into a screen that is available for many uses while in the home – and not just broadcast TV. Digitally connected consumers are discovering new types of interactive experiences and curating, storing, streaming, viewing and sharing it anywhere, anytime on the best screen available to them. Consumers are favouring highly personalised content. This session explores Personal Mobility trends and the consumer devices, paired with apps and gadgets, which make
Consumers are favouring personalised content
Today 11:00-
12:30 E102 FREE
SESSION
Weiss CEO, Genius Digital; will discuss the advantages and opportunities at the heart of this new landscape and explore how the transfer of information to and from the consumer makes for an increasingly personalised relationship. The technologies now available to consumers will be discussed and some demos of new ways to interact with content will be shown. Two young ‘digital natives’
from the IBC2013 Rising Stars programme will be on tap to share their habits and insights that may well disrupt current content delivery norms. This is a must-attend – and
interacting with content a completely different experience from the traditional life of the couch potato. Technology is enabling consumers to make their own choices as to how
and where they are entertained, changing the dynamics of the relationships between content providers, advertisers and viewers.
A panel of industry gurus,
chaired by Ken Blakeslee, chairman, WebMobility Ventures, and including Mike Short, VP/Telefonica Europe, Katz Kiely, Digital Media & Transmedia Strategist, and Tom
free – session for content creators, management, and those monetising products, as an informative and interactive discussion which debates consumer viewing behaviour and the technologies causing the changes in the market dynamics.
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