of companies in sustainability projects. These, along with articles, reports and infographics all feed into a master editorial calendar that also influences events and broad-thinking projects.
Caco explains, “with each annual phase
of the project, this calendar is combined with other expressions of the multimedia platform, integrating events of its own and in partnership with the magazines, educational actions, networking and awareness-raising.”
Planeta Sustentável has already been
deemed a successful sustainable movement in Brazil, and is accredited as a valid and widely-used reference for sustainable practices. It is used by environmental government agencies, NGOs, and had a strong influence at Rio+20. It has also won multiple awards, such as ‘Best communication platform’ at the National Geographic International Editorial and Marketing Awards, and ‘best vehicle’ at the Greenbest Awards.
The movement has become so strong
in Brazil that now it has the power to convene multitudinal conferences. In the past few years Planeta Sustentável has hosted panels, released a book published by noted economist Ricardo Abramovay, screened a documentary on saving the rainforest that gained the support of numerous corporate partners focused on sustainability, and hosted Planeta in the Park, an event attended by over 40,000 people that incorporated art and music in mobilising action for the environment.
“Planeta Sustentável has found an
intelligent and interesting way of presenting sustainability challenges and opportunities,” says Georg Kell, executive director of
98 •
Dedicated website, with more than 5,000 articles and 700,000 individual visitors
• More than 40,000 participants at the last event — Planeta no Parque (Planeta in the Park) that took place in São Paulo
• More than 7.6 million copies of Good Environmental Manners Handbook distributed. Chosen as ‘the best communication platform’ among the 42 countries participating in the National Geographic International Editorial and Marketing Awards
• Chosen as ‘the best vehicle’ by the Greenbest Award (first award of consumption and sustainable initiatives in Brazil) with more than 400,000 votes
UN Global Compact, the world’s largest voluntary corporate sustainability initiative. “The work they have been doing in Brazil with the final consumer and the business community is an example I am taking to present as a model for our entire network.”
SUCCESS STATS: • 21 million readers • 42 participating brands • More than 1,000 reports a year
• Partnership with more than 50 companies, environmental government agencies, and NGOs