INTRODUCTION ......................................................7 A NOTE FROM THE EDITORS .............................8 PERSON OF THE YEAR: Roberto Civita. Abril Group ................................10
ADVERTISING INNOVATION Magazine as a retailer ........................................22 Personalisation ...................................................26 Most innovative ads ..........................................30
P. 22 P. 34 P. 48 P. 56
DIGITAL NEWSSTANDS ....................................34 ECOMMERCE .......................................................40 E-SINGLES ............................................................44 FUTURE OF MAGAZINES ..................................48 MAGS MAKING A BUZZ Covered .................................................................54 Condé Nast College of Fashion .......................55 Mundo Estranho .................................................56 Wired and Marie Claire ......................................57 YPS ........................................................................58 South African Tourism Update .......................59
P. 60 P. 68
MINING THE ARCHIVES .....................................60 PHABLETS ............................................................64 JOURNALISM NEW SKILL SET.......................68 ODD (FUN) STUFF ...............................................72 SEO VS SMO .........................................................76 SOCIAL MEDIA The new currency of like ...................................78 Social commerce ...............................................80 Social image ........................................................84 Making social media pay ...................................88
P. 72 P. 92
FROM DIGITS TO ATOMS ..................................92 CAMPAIGN JOURNALISM ................................96 TABLETS APPS Appetising apps ............................................... 100 Monetising apps .............................................. 104
P. 100 P. 104
FUTURE OF PAPER .......................................... 108 VIDEO AND MAGAZINES ..................................112 HTML5 AND MAGAZINES ................................116 ONLINE TO PRINT .............................................120 ABOUT INNOVATION ........................................126 ABOUT FIPP ........................................................128 A SURVEY BY
P. 108 P. 112
ISBN 978-1-872274-75-1 Innovations in Magazine Media 2013 World Report - print edition 978-1-872274-76-8 Innovations in Magazine Media 2013 World Report - digital edition
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