created a fake car ad for tablets. Users flip through the magazine by swiping left on their screens and come across what seems to be a car ad but when they attempt to ‘turn’ or ‘flip’ the page, the car crashes into the left side of the screen and the headline appears: “Unexpected events happen without warning. Make a Bradesco car insurance plan.” Definitely unexpected and creative, that’s the kind of stuff that sets brands apart and makes an ad memorable.
Along with the rise of creative digital
advertisements is the ‘go green’ trend in advertising. Consumers now are more environmentally conscious, recycling more and even purchasing hybrid or electric cars. Volkswagen combined these two
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consumer trends in an ad in AA Traveller magazine and other titles touting its electric car. The ad included a shipping label (prepaid postage included) to recycle the magazine itself once you were finished reading it. Volkswagen received nearly double the anticipated response, which motivated the company to expand the campaign to other cities in South Africa.
Advertisers are not solely focused on
digital innovation. The CW Network in the US partnered with Entertainment Weekly to enhance its print advertisement by integrating a small smartphone into 1,000 of their print magazines to promote the CW’s new season. The device showed short clips of two shows and live tweets on the CW’s Twitter account. Similarly,