company is progressive and open, and also shows that we are innovative – we like to think beyond the box,” Ringier head of corporate communications Matthias Graf told PrintWeek.
Continuing with the print theme,
design and style title Wallpaper* entered the cosmetic industry with Paper Passion, a perfume released in association with German publisher Gerhard Steidl and style icon Karl Lagerfeld. Created to capture the “scent of freshly printed books using a mix of just five ingredients”, the perfume is elegantly packaged within a book with a hidden compartment and essays on the subject of paper.
“Wallpaper* has for the past three
years brought together designers, craftsmen and manufacturers to create unusual and remarkable works for our annual ‘Handmade’ exhibition,” Tony Chambers, Wallpaper*’s editor-in-chief told The Drum. “This collaboration is one of our best: an extraordinary fragrance with beautiful packaging. A bottle in a book. A book in a bottle.”
Lagerfeld’s introduction to Paper
Passion reflects how many readers feel about the hard-copy reading experience: “I am a paper freak,” he wrote. “It’s a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it.” Indeed.