smartphones and whatever else,” Hano said. It’s easy to lose your way in the virtual
British Journal of Photography – This iconic photo fan magazine has discovered a compelling new revenue stream. In addition to making its main edition available on tablets, it also offers one-off special single- story editions that sell for a significant sum. For example, a retrospective of 80s pop star Adam Ant sold 100,000 copies at more than US$3 each. That’s not chump change for a repurposed story that had already appeared in the print edition.
The Economist – Like Popular Science,
The Economist offers its mobile editions in audio format for commuters. The Economist also created a personalised version of its Which MBA? feature for the iPhone.
How can magazines achieve this level
of excellence and reader engagement? “People need to think about content distribution from the outset of everything, then life is a whole lot easier because you are thinking about images, sound, you can shoot video,” Gregg Hano, CEO of tablet publishing platform Mag+, told Jasper Jackson of The Media Briefing.
“If the editor thinks about his distribution channels from the moment of story inception, and builds the story with those channels in mind, producing content for different formats might not be as difficult as writing a story for the print magazine, and trying to repurpose it for tablets,
Useful information easily captured or replicated Great video
CHARACTERISTICS OF THE VERY BEST APPS
forest of apps – new apps debut every day while older ones disappear (or simply stop being supported). Productivity apps and games often rule the day as we seek out ways to work hard and play harder.
But unlike the aforementioned game
and productivity apps, the best apps – as those on this list demonstrate – straddle the line between good-for-us and fun-for-us, providing quality reading, interactivity, and brilliant photography and videography – i.e. the cornerstones of any digital publication worth its salt.