digital competitors, how do you see print magazines fighting back?
RC: I don’t see us “fighting back”, but
rather evolving. Although I’m convinced that print magazines will continue to exist for decades, I also have no doubt that digital media is here to stay. Therefore, the obvious thing to do is to embrace this brave new world by adding digital capabilities to what we already do so well on the conventional publishing front.
INNOVATION: What do you say to your magazine editors in order to continue being relevant on printed pages given the abundance of information the reader can now get when surfing the
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INNOVATION: In a world flooded by
“I don’t see us ‘fighting back, but rather evolving.... the obvious thing to do is to embrace this brave new world”
internet? RC: My central thesis is that a magazine
is not a random assortment of individual stories or sections, but rather a coherent, integrated package of information selected, written, edited and presented with a well- defined point of view and a specific audience in mind. We believe that the whole is greater than the sum of its parts, and that the experience of going through any given issue is completely different from that of choosing a number of isolated pieces. The whole point