DIGITALLY SAVVY HANDS — There are digital hands on this digital native — she is able to do basic HTML as well as create and write; she can add photos and graphics; she can easily enhance versatility of her content, designing for laptop, mobile, whatever tool the reader holds!
MOJO WEAPONRY—
Ms Russell is a mojo (mobile journalist) travelling everywhere with her iPad to enable her to create content no matter where she is. On her tablet she has her Facebook page with connections to thousands, a Google chat going on, a Twitter feed trailing across her iPad, a FaceTime window for an interview!), and all her favourite blogs’ RSS feeds.
“Digital natives are the key people to have in
the newsrooms” TIM HARTMAN
GOVERNMENT EXECUTIVE MEDIA GROUP PROVEN RECORD
OF SUCCESS AS A DIGITAL NATIVE—
Ms Russell will have a resumé touting her history of involvement in lots of different social media, proving she is not only familiar with new technology but also adept at using it. She knows the best practices and across all platforms and apps. She will also have a portfolio of great writing, because, bottom line, if she can’t write, the jig is up.
ANALYTICS REPORTS— Ms Russell regularly prints out the Google Analytics and other analytics reports for her blog and the magazine website for those precious quiet moments when she can try to see patterns in engagement rates, keyword successes, comment numbers, retweets, etc. to better under- stand what resonates with readers, and what doesn’t.