SOCIAL IMAGE MEDIA Social image sites such as Pinterest, Tumblr and Instagram are opening up new ways to drive engagement with magazine visual content. But what works on these sites, and why?
t is easily the hottest social network around, with traffic that easily (and remarkably) beats out Twitter and Facebook not in terms of total numbers but in terms of growth rates. But what does Pinterest offer the magazine industry?
Can the network’s virtual curation,
seemingly a replacement for the industry’s traditional niche, be used to support print or increase readership?
If you’re still not convinced about the importance of Pinterest, consider this: late last year, Nielsen reported a unique user bump of 1047 per cent for Pinterest, as opposed to a gain of 13 per cent and loss of 4 per cent for Twitter and Facebook respectively, in PC users alone.
On mobi l e ,
Pinte r est also crushed the competition in 2012, up 1,698 per cent in mobile app usage (Twitter was in a relatively weak second place with 134
per cent growth). Pinterest was also up a mind-boggling 4,225 per cent on the mobile web (Reddit was a quiet second at +153 per cent).