DIGITAL NEWSSTANDS


UPSETTING THE APPLECART


Lead generation is coming of age in 2013 as a plethora of magazines have embraced click-to-buy initiatives with promising returns


I 34 f you were to listen


exclusively to the US news, you’d think that digital newsstands were solely an Apple-driven American technology.


Yet readers in countries


the world over are reading digital content via a variety of newsstand apps – and via a plethora of pay models.


To date, arguably the most successful


newsstand app is the oldest: Zinio. Founded at the beginning of the current digital age – i.e., as Apple was launching the first MacBooks with real Windows- beating potential circa 2001 – Zinio was the first true digital distribution company for large media corporations.


Complete with early digital rights


management technology (DRM), Zinio took existing content from clients and


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