have come knocking on Loyalty Expert’s door requesting similar ultra-personalised campaigns.
For Davis, this has been one of the most successful communication projects they have conducted so far, and magazine personalisation has become the new business model for their company. “Considering the number of reactions sparked by these ultra-personalised covers, it is very clear that personalisation is part of the [print media’s] future,” says Davis. “Like online models, imagine that tomorrow you will be able to segment your audience and sell pages depending on the profile of each subscriber. There is a huge potential to be explored.”
Personalisation is obviously both easier and more precise on digital platforms.
Remember that creepy, ‘Big Brother’ feeling you had the first time you ‘liked’ a band on Facebook and were suddenly invited to ‘like’ other bands as well — all of which just happened to be in your iPod? Well, prepare for more of those ‘Big Brother’ moments soon. Launched in September 2012, Facebook Exchange is a new real-time bidding interface that enables advertisers to target users based on their browsing history.
Facebook is now using cookies to track
users via their browsers with third party applications. Those third parties match your browsing data from other sites to