A NOTE FROM THE EDITORS


WORKING OUR WAY BACKWARDS


In 2013 publishers will keep reaching out to readers and advertisers with a customer-first philosophy.


J 8 eff Bezos, the founder


and CEO of Amazon, was recently asked what was the key to its business model success. His reply: “We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards.”


And this from a man whose interaction with


customers is entirely conducted online and not face-to-face.


Sam Walton, the founder of Walmart used


to say to his executives: “if you are confused, go to the aisles!”


That has always been the best strategy in


any business and it should be no different for publishers.


Those of us in media must be obsessed with


From left to right: John Wilpers, Juan Señor, Juan Antonio Giner


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