While there is still no magic formula, there is no formula without the magic levels of engagement social media can generate for a magazine brand.
I 88 f Magazines and Social Media
were people and they met on the street, the first question Magazines would ask Social Media would be: “Where the hell have you been all my life!”
For an industry under siege,
social media represents a stunningly inexpensive and equally stunningly effective new way to connect with and attract readers.
Take UK Elle, for example.
Using Twitter and Facebook to promote a behind-the- scenes package of their David Beckham cover photo shoot for the July 2012 issue, Elle was able to leverage a costly event (a celeb cover shoot) into a traffic and revenue generator.
soared 664 per cent the day of the shoot, the exclusive video was viewed more than 6,000 times in just 24 hours, and global users from Facebook and Twitter jumped 116 per cent, generating 21,898 page views. The Elle UK Facebook post has been ‘liked’ more than 22,000 times and received a remarkable 11,000 comments.
All basically for nothing. Elle was doing the cover shoot