ONLINE TO PRINT


REVERSE


PUBLISHING From digits to atoms, a number of online content publishers are finding that without a paper extension of their content, their content lacks permanence.


W 120


hat’s virtual is now tangible.


Over the last several years, a collection of successful digital- only magazines made the decision to launch


print versions of their products.


One was a particularly unlikely candidate that would have produced guffaws from investors had the founders taken the traditional fund-raising route.


Taking umbrage to the wide-spread


attitude that gamers don’t or can’t read, the founders of gaming fan site KillScreen.com decided to prove the stereotype wrong. They also thought they saw a good business model.


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