INNOVATION MEDIA: GOOD JOURNALISM IS GOOD BUSINESS
WHO WE ARE
We are a global consultancy firm with a differ- ence. We focus exclusively on the publishing business – both editorial and management. And our focus is helping our clients innovate and embrace new digital platforms, and find bold new strategies as well as new revenue streams.
We invite you to be part of the digital
revolution and benefit from INNOVATION’s knowledge and hands-on expertise of more than two decades advising some of the best- known media brands in the world.
HOW WE WORK We believe that change is not imposed but
is negotiated and agreed upon. We take into consideration all scenarios, opinions - and only after thorough analysis, evaluation, and testing we present our final recommendations and action plans.
One way to visualise our process is to think
of it as a three-step effort: audit, diagnostic and implementation. We lead in-house teams to be at the heart of innovation in their firms and deliver on a new product, content or strategy. Although all projects are made-to- measure, the phases of any change process are always similar.
1st PHASE THE PROBLEM 1 - Audit 2 - Diagnosis 3 - Action plan
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2nd PHASE THE SOLUTION 4 - Brainstorming 5 - Market research 6 - Content model 7 - Design model 8 - Business model 9 - Multimedia model 10 - Prototypes 11 - Editorial & graphic style books 12 - Newsroom management model 13 - Working space redesign 14 - Training & implementation 15 - New Product launch