ODD (FUN) STUFF!


FROM THE CHEERIOS BOWL, E


TO SPACE AND BEYOND! A look at the weird and wonderful emporium of wacky and wonderful uses - and abuses - of magazines as we never knew them.


very year, the


editors of this Inno vations in Magazine Media World Report think we’ve seen it all when it comes to wild and whacky


innovations and flights of magazine fancy.


But the following year, without fail, we’re stunned yet again by the brilliant (and bizarre) ideas coming out of the minds of the world’s top magazine thinkers and designers.


In the first edition of this world report


(2010), we found magazines printed on T-shirts, Frisbees and in cans. In the second edition, we reported on covers that smelled like chocolate, an “Undies Monday” promotion at a magazine stand offering rewards to semi-naked customers,


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