Magazines, thinks it is. After starting with Good Housekeeping and Woman’s Day, Carey is poised to rebuild all of Hearst’s digital publishing with HTML5, stating that it’s “a testament to our conviction that every sector, every corner of the magazine industry, and every part of our company, is ripe for fresh thinking.”
And he’s not the only one. After observing that traffic to its site
from tablets grew 210 per cent in 2012, The Atlantic Monthly is also giving HTML5 a shot. Its news and opinion site, The Atlantic Wire. com, launched an HTML5 version for tablets called touch.theatlanticwire.com.
“As we see increased tablet adoption
rates among our readers, we are actively experimenting with technologies that help us create great experiences in a media landscape with more and more choice,” said vice president and general manager for
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Atlantic Digital Kimberly Lau. “We believe the future of digital publishing will require a multiple-platform, multiple-product strategy where users can access Atlantic content whenever and however they want it.”
ESPN Magazine pioneered HTML5 digital
narratives in 2011 with its Emmy Award- winning investigative series ‘Outside the Lines,’ which examines topical baseball issues off the playing field. It includes interviews and opinions from leading authorities all presented in a stunning magazine style unheard of before for a broadcaster.
“We wanted to give users a seamless
experience that seems like it’s been designed for the device they’re using,” says Jay Lee, senior director of product development for ESPN Digital Media. “With the mobile web, we can gain a lot more scale and reach without making the same investment in