users find the closest retailer that stocks the items in each outfit. It’s a savvy move that reinforces the magazine’s role as a curator, encourages readers to participate (the more feedback a reader gives, the more likely they are to earn rewards and status), and provides a strong ecommerce grounding to support Glamour’s other revenue streams. And clearly, users love it – according to app creator H-Art, the app has had over 50,000 downloads from the app store, while also taking a finalist honour at the 2011 Meffys (which, according to their website, is the “most established and coveted global awards for mobile content and commerce”).
National Geographic – Oh, National
Geographic, how we love you and your appreciation of simplicity. Seemingly tailor-made for the over-consuming, overwhelmed tablet user, the National Geographic Today app offers a moment of peace and quiet in the digital world. Opening with a stunning splash page, the app offers a few newsy or interest pieces.
The photography is mindboggling, and even budding photographers can submit photos for the splash page via National Geographic’s My Shot. Best of all, content is refreshed daily, meaning a gorgeous new photo to meditate over every day.
Wired – A flagship digital title for Condé
Nast, the Wired app is a combination of high-quality content, interactivity, and ease of navigation. Unlike your standard image viewing experience, Wired offers 360° views of images exclusive to the app; it’s also filled with high-tech features like HD video and sound and fully animated infographics. Neatly tucked away – but easily accessible – a re edi tor i al highlights from various issues, ranging from editorials (in one, Jerry