FOR MAGAZINES The avuncular Roberto Civita has spent 50 years building Abril, Latin America’s most successful magazine holding group, with a single overarching obsession: Serve your reader by not insulting their intelligence.
R
ROBERTO CIVITA
ABRIL GROUP CHAIRMAN
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oberto Civita, chairman of the Abril Group in Brazil, leads the process from print to digital emphasising that magazines must do what
they have always done well: Serve the reader.
The largest magazine company
in Latin America already has tablet editions for 37 of its more than 50 titles. But, in the mind of the man responsible for the strategy and editorial positioning of the company’s magazines, the smartphone is a priority because it has transformed itself into “virtual extensions of people and their lives”.
Roberto Civita, chairman and editor-in-chief of the Abril Group in Brazil, talks about the future of digital platforms with the same enthusiasm he has been showing for the print media for more than
50 years. An avid reader, Civita believes strongly that readers will always be attracted to content that
respects their intelligence. To succeed on any platform, Civita
believes editors will have to keep trying to guess what the readers want to know, but also, and more